CHICAGO--(BUSINESS WIRE)--GE Capital’s Commercial Distribution Finance (CDF) business announced today that it will provide inventory financing to dealers affiliated with Massimo Motor. Based in Irving, TX, Massimo distributes a range of motorsports products, including all-terrain vehicles (ATVs) and side-by-side or utility-terrain vehicles (UTVs).
“We’ve been very successful over the last three years within the farm, agriculture and hunting communities but we’re excited that the Massimo brand is attracting a lot of attention within the true powersports industry,” said Dylan Smith, national sales manager of Massimo. “We’re committed to creating a profitable dealer network and now, with this GE Capital relationship, we’re able to better serve motorsports dealers and their customers.”
Established in 2009, Massimo’s management team has more than 25 years of previous powersports experience.
Inventory financing, also known as floorplan financing, is an important element of a successful manufacturer-lender-dealer business model. It allows dealers to order products without depleting their cash reserves. Rather than paying the distributor within 30 days, dealers may obtain extended terms or other benefits by using a preferred inventory finance company. Meanwhile, distributors can focus on their core capabilities.
“As a leading provider of inventory financing in the motorsports industry, we’re able to share expertise that can help Massimo expand its reach,” said Sameer Gaur, president of CDF’s motorsports group.
CDF has supported the motorsports industry through all business and economic cycles for nearly four decades. In addition to financing, CDF offers customers a robust array of detailed performance metrics and real-time statistics, as well as its Customer Online Management System (COMS), which provides streamlined account management.
About Massimo Motor
Massimo Motor established itself with a new, domestically-made design of the Massimo 500/700cc side-by-side for its motorsports dealers. It’s also currently designing a new 1000cc UTV to capture the off-road race class market. All Massimo Motor products are 100% assembled and inspected at the company’s headquarters in Irving, TX. Massimo’s long-term goal is to domestically design and manufacture a competitive and affordable UTV that will reach a broader customer base, providing Massimo dealers with exceptional support and higher profit margins. For more information, please visit http://www.massimomotor.com/.
About GE Capital, Commercial Distribution Finance
GE Capital, Commercial Distribution Finance provided nearly $31 billion in financing for more than 33,000 dealers and 2,000 distributors and manufacturers in the U.S. and Canada in 2012. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management and related financial products.
As a result of our long-standing position as a leading financing provider to North American manufacturers and distributors and their dealers, CDF provides market intelligence that can help companies throughout the supply chain manage their businesses. In addition, dealers that choose to finance through CDF obtain instant access to unique online tools, including customized inventory management reports, comprehensive industry data and insightful benchmarking data. For more information, visit http://www.gecdf.com/ or follow company news via Twitter (https://twitter.com/GEInventoryFin).
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