Bluefin Payment Systems Launches PayConex Platform for Salesforce on the AppExchange

PayConex enables Salesforce users to quickly and securely add integrated electronic payments within Salesforce

ATLANTA--()--Bluefin Payment Systems, the leading financial technology provider of integrated payment solutions for software vendors, today announced that PayConex for Salesforce has launched on Salesforce.com's AppExchange. PayConex for Salesforce enables users to easily add electronic payments, including debit and credit card processing, to their Salesforce account. Users will enjoy the benefits of integrated, cloud-based payment processing and security features that can greatly minimize PCI compliance requirements.

“Bluefin is the leader in providing highly secure payment technologies to SaaS companies and eCommerce merchants, so the development of a Salesforce app for our payment platform, PayConex, was an easy decision,” said John M. Perry, CEO of Bluefin. “More and more companies are moving toward ‘payments in the cloud’ and there is no better way to add processing to an application than through Salesforce.com. Now our partners will never need to leave the Salesforce app to run a payment.”

Bluefin’s PayConex for Salesforce app was designed with greater features than just one-time and recurring payments. With the addition of an encrypted keypad/magstripe reader, the app can be utilized to process Point-to-Point Encryption (P2PE) transactions. Cardholder data is encrypted in the reader and decrypted on Bluefin’s PayConex Platform. Since the reader can be used for both key entered and swiped data, this enables the solution to function as a Card Present (retail) point of sale terminal, meaning that users can “swipe” a transaction into Salesforce and qualify at card-present rates.

Additionally, any company using Salesforce to process payments in a call center environment can dramatically reduce their PCI footprint with PayConex. Since the cardholder data is encrypted in the device before entering the user’s computer, the potential for compromise is significantly reduced. This is a major step forward for companies seeking to eliminate the exposure caused by credit card data traversing their corporate computing assets.

“We have made the process for users to get PayConex very simple,” said Tim Barnett, CTO of Bluefin. “The free app can be downloaded from the Salesforce AppExchange and then our merchant account representative will sign the user up to begin processing.”

The PayConex for Salesforce App is the latest addition to the PayConex product Security Stack, which includes P2PE, transparent redirection, tokenization and hosted payment pages.

You can download the PayConex app directly from the Salesforce AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000B4RPJEA3.

Bluefin announced the development of a PCI-validated P2PE process in August, and introduced their first mobile payments SDK for the iOS platform in September. The company expects to be adding extended international payment processing to PayConex in November 2013.

About Bluefin Payment Systems

Bluefin Payment Systems is a leading provider of secure payment technologies to integrated software vendors (ISVs), SaaS providers and major U.S. and Canadian merchants. The company’s PayConex payment platform secures merchant transactions with features including tokenization, point-to-point encryption (P2PE) and transparent redirection, while providing all debit/credit card, ACH and E-check processing. Bluefin offers mobile, POS, E-commerce and virtual terminal solutions. The company is partnered with over 100 software companies and serves U.S. and Canadian merchants through their offices in Atlanta, New York, Chicago and Tulsa.

About the Salesforce Platform and the AppExchange

The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,700 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.

Contacts

Bluefin Payment Systems
Danielle Duclos, 678-894-2638
Chief Marketing Officer
dduclos@bluefin.com

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Contacts

Bluefin Payment Systems
Danielle Duclos, 678-894-2638
Chief Marketing Officer
dduclos@bluefin.com