CAMBRIDGE, Mass. & FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Sedo, the world’s largest premium domain marketplace and monetization provider, and .Club Domains, LLC, the company formed to own and operate the new “.Club” generic top-level domain name (gTLD), have announced today that Sedo has been selected to run the “sunrise” and “landrush” auctions, manage its premium reserve list and broker premium sales of .Club domains.
Formed in 2012 and backed by $8.2 million from private investors, .Club Domains will enable clubs, membership organizations or others sharing a common interest to establish memorable “yourname.club” Web addresses. Every day, people form communities and groups around every imaginable interest, and .Club makes it easier than ever for them to acquire a Web address that is convenient, holds meaning and has marketing value.
“The market size for .Club is immense – there are over 600 million groups on Facebook and millions of other established clubs worldwide for people with every type of interest or passion,” said Colin Campbell, chairman and CEO of .Club Domains. “.Club is immediately recognizable and meaningful in multiple languages. It will bring significance and marketing value to any domain name that appears to the left of the dot. Sedo’s long history of successfully managing and brokering premium domain sales, and the expertise they’ve built around new TLDs make them an ideal partner for launching .Club. We look forward to working together and establishing .Club’s place on the Web.”
“The term ‘club’ is relevant and used around the world, and Sedo is excited to be the partner for the gTLD .Club,” said Tobias Flaitz, CEO of Sedo. “We see attractive uses for businesses, organizations and groups of all sizes and types, and an opportunity for them to add significant relevance and ease of recognition to each of their domains by using this gTLD. You will see everyone – from major corporations using the extension for their loyalty program to smaller local book clubs – using a .Club domain. .Club is truly the ultimate club.”
.Club Domains will be discussing the new gTLD program at the newdomains 2013 conference in Munich from October 27-29, 2013. The .Club domain names will begin to be publically available in early 2014. More information about the .Club registry is available at www.dotclub.com.
About .Club Domains, LLC
Led by Internet entrepreneur Colin
Campbell, whose prior successes include Tucows Interactive and
Hostopia.com, .Club Domains, LLC was formed for the purpose of becoming
the .CLUB gTLD registry. Fully understanding the inherent marketing
value of a .CLUB domain for any membership organization, .Club Domains
is also building a comprehensive social platform for club management.
.Club Domains is a one-stop shop for clubs of all sizes to secure a
great domain, grow club membership, improve member engagement and reduce
management costs. By combining an easy to use web services platform with
a top level domain based on a globally recognized term, .CLUB is “the
easiest way to find, join or start a club.” More information and
pre-registration of .CLUB domains is available now at www.dotclub.com.
About Sedo
Sedo,
an acronym for “Search Engine for Domain Offers,” is the leading domain
marketplace and monetization provider. Headquartered in Cologne, Germany
and with offices in London, England and Cambridge, Mass., Sedo has
assembled the world’s largest database of domain names for sale, with
more than 17 million listings. The success of Sedo’s model has attracted
a global base of more than 2 million members.
