FERNDALE, Calif.--(BUSINESS WIRE)--Acclaimed news marketer and founder of PRWeb David McInnis announces the unveiling of Cranberry, a news-marketing platform that de-emphasizes the importance of search engines for online news visibility. Cranberry seeks to improve traffic to online news free from the shackles of shifting search algorithms and social media saturation.
In late 2012, Mr. McInnis partnered with former Wall Street Journal investigative reporter, Dean Rotbart, to research and develop new strategies to help small- and mid-sized businesses reach their customers through online news channels. The new service, Cranberry, is the result of this collaboration. Mr. Rotbart leads a team of journalists who create compelling news content while Mr. McInnis manages and oversees all aspects of news marketing and channel development.
“News marketing is a content marketing discipline for driving online visibility to news stories,” explains Mr. McInnis. “PRWeb gave small businesses the ability to reach their target audience without relying on media coverage by using the press release. Unfortunately this model, which relied heavily on search traffic, is far less effective today. “
Cranberry matches clients with experienced journalists who research, write and edit news stories. (Learn more about the News Crafting Process.) Cranberry then publishes client news stories and promotes them directly to a targeted audience. The Cranberry news-marketing platform uses proven content-marketing practices in creative ways to gain maximum visibility and engagement for client stories. (Learn more about News Marketing).
“We champion smaller companies and their news that often goes unreported or is ignored by mainstream journalism,” Mr. McInnis says. “The credibility that comes from a thoughtfully researched and reported news story is now available to everyone.”
Cranberry is David McInnis’ new vision for news creation and marketing. Cranberry moves beyond the press release to develop engaging news stories. The company seeks to help small- and mid-sized businesses gain visibility in the news stream. For more information on David McInnis, visit http://giantcranberry.com/about-david-mcinnis.
