Add3 Acquires Amplify Interactive, Accelerating Search Marketing Firm’s West Coast Growth

SEATTLE & PORTLAND, Ore.--()--Add3 (www.add3.com), a search marketing firm specializing in search engine marketing, search engine optimization, and online display advertising, today announced that it has acquired Portland-based search marketing agency Amplify Interactive (www.amplifyinteractive.com), a key move in Add3’s ongoing efforts to become the West Coast’s leading search marketing firm.

Effective immediately, Amplify Interactive has retired its brand and now operates as the Portland office of Add3. Amplify’s founder and President, Ben Lloyd, has been named Add3 Principal and is heading the company’s Portland operations. The addition of Amplify’s five Portland-based employees brings Add3’s total headcount to approximately 30, and the company plans to continue hiring in both its Seattle and Portland hubs. The company’s staff now has more than 200 cumulative years of search marketing experience.

Add3, which was recently included on the Inc. 500/5000 list of America’s fastest-growing private companies, is profitable, entirely self-funded and is on track to post revenues of $10 million for 2013. According to Add3 CEO Paul Uhlir, Amplify Interactive’s longstanding expertise in search marketing disciplines closely mirrors Add3’s areas of emphasis and brings Add3 a track record of success and a growing base of clients from the Portland area and beyond.

“This is a significant step for Add3, as there’s tremendous value to having a physical presence in a dynamic market like Portland and because this move brings some exceptional new talent and search expertise to Add3,” said Paul Uhlir, Add3 CEO. “We are thrilled to welcome Ben Lloyd and his team to the Add3 family and look forward to working together to serve our clients and continue growing our combined practice.”

“I have known the Add3 team for the past several years and have watched them quickly grow into a powerful and efficient player in the paid search marketplace,” said Ben Lloyd, founder of Amplify Interactive and now Add3 Principal. “The Portland team and I are excited to be joining forces with Add3 and we look forward to establishing a shared heritage for Add3 of providing the market’s best combination of search marketing strategy and client service.”

Today’s announcement comes on the heels of another significant milestone for Add3: on October 4, Add3 completed a move to its new Seattle headquarters. The new offices can accommodate up to 50 employees while maintaining ties to the energy and diversity core to the firm’s Capitol Hill neighborhood roots. Add3’s new offices are located at the corner of East Pike St. and Summit Ave.

About Add3

Add3 is a search marketing agency specializing in search engine optimization, search engine marketing, and online display advertising. The fast-growing company services a broad range of clients based throughout the U.S., ranging from Global 500 organizations to earlier-stage technology companies. Add3’s talented and knowledgeable staff provides highly personalized, hands-on counsel in an industry often dominated purely by technology-based solutions. At its core, Add3’s team has among the industry’s deepest bases of experience in both search and digital marketing: the company’s principals have been involved with both areas since the mid-1990s and have maintained close ties to these sectors through many evolutions. Based in Seattle, Add3 also launched two successful independent ventures dedicated to facilitating collaboration among the Pacific Northwest’s online advertising and broader technology communities, respectively: The Northwest Internet Advertising Group and Seattle Interactive Conference.

Contacts

Pointer PR LLC
Mark S. Peterson, 206-390-0204
mark@pointerpr.com

Release Summary

Seattle-based Add3 has acquired Portland-based Amplify Interactive, as part of Add3's ongoing effort to become the West Coast's leading search marketing firm.

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Contacts

Pointer PR LLC
Mark S. Peterson, 206-390-0204
mark@pointerpr.com