Hooters Turns 30, Invites America to Join Nationwide Birthday Party

With week-long deals, chances to win wings for a year at every location and Hooters Girl reunion parties around the country, awesome never gets old at Hooters

ATLANTA--()--Hooters is turning 30 on Oct. 4, and today the iconic dining destination announced a week-long series of deals and celebrations leading up to its milestone birthday. In addition to giving away free wings for a year to guests, Hooters is calling all past and present Hooters Girls to join in the fun as birthday parties take place across the nation, doubling as a colossal Hooters Girl reunion.

On the evening of Friday, Oct. 4 numbered tickets will be distributed to Hooters party guests at each location across the country to participate in the “Hooters Free Wings Giveaway.” At 8 p.m. ET/PT in an unprecedented national TV reveal, Hooters TVs will tune into FOX Sports 1 for the announcement of the winning numbers and those guests with winning tickets will win free Hooters wings for an entire year!

Throughout the week, Hooters is thanking its guests with a series of promotions leading up to the big 30th birthday celebration:

Merchandise Monday, Sept. 30: Wear any Hooters merchandise item into a Hooters location and receive 30 percent off any one item of new Hooters merchandise

Take Me Back Tuesday, Oct. 1: Receive 30 percent off any Hooters hamburger all day

Wingsday Wednesday, Oct. 2: Buy 10 boneless wings and fries for just $6.99

Traditional Wing Thursday, Oct. 3: Enjoy 30 percent off Hooters world-famous traditional bone-in wings all day

30th Birthday Party, Friday, Oct. 4: Every Hooters location will host a nation-wide 30th birthday party, including Hooters Girl reunions and the free wings for a year giveaway revealed nationally on FOX Sports 1

The first Hooters opened October 4, 1983, in Clearwater, Fla., by the original “Hooters Six” founders, and the brand has grown to become one of the most successful dining destinations in the world. Hooters is proud of the more than 300,000 Hooters Girl alumnae who have grown into their own lives as mothers, wives, career-minded businesswomen and entrepreneurs, many becoming doctors, lawyers, actors, authors, government officials and community leaders.

“Who would ever guess that the Parcheesi playing fugitives of ‘The Home for the Visually Offensive’ would see their 1983 creation in Clearwater, Fla., become an American icon and international phenomenon?” said Ed Droste, one of the original “Hooters Six” founders. “Certainly not the Hooters Six, who proudly respond, ‘What the heck is an icon?’ Many might say it’s a refreshing beach joint with really great food, an oasis to millions in hundreds of locations in nearly 30 countries worldwide. It could be about witnessing milestones from winning the 1992 Winston Cup Championship to activating the 1995 ‘Washington Get A Grip’ campaign. For all of these collective memories, please accept our 30th anniversary ‘thanks’ to all of you who make it so exciting and heartening to be a part of Hooters. I hope you’ll sit back and enjoy the oasis you helped create, and just remember—you ain’t seen nothin’ yet!”

Hooters has had a monumental 30th anniversary year that will set the tone for the future. Hooters unveiled a new contemporary restaurant design with the remodeled Hooters of Kirby, Texas, and the ground-up prototype Hooters of Slidell, La., just outside of New Orleans. Not only did its locations receive updates, but the beloved “Hootie” logo received a modern makeover, giving the iconic owl a sleek new look that embodies the brand’s contemporary transformation while keeping in line with its iconic heritage. Hooters menus continue to evolve and innovate with a broader offering of fresh salads, sandwiches, seafood dishes and other delicious options through limited time offer menus, like the Gridiron Grub menu for football season. Of course, Hooters continues to offer its world-famous traditional and boneless chicken wings with buffalo sauce favorites, ranging in heat from mild to 911, as well as new signature sauces and rubs on select Hooters menus, such as teriyaki-style samurai, lemon pepper and chipotle honey. In fact, after naming Joey Chestnut the 2013 Hooters World Wing-Eating Champion, America surpassed Hooters all-you-can-eat wing challenge, devouring more than one million wings on National Chicken Wing Day.

To celebrate the nostalgia of the occasion, Hooters will share photos from the past leading to present day Hooters on its Facebook page and social channels. Guests who join in the 30th birthday festivities are encouraged to share their party photos through social channels using the hashtag #StepIntoAwesome.

To request interviews with Hooters representatives and to download images and logos, visit the Hooters newsroom at http://news.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.twitter.com/Hooters or www.Facebook.com/Hooters.

Contacts

Largemouth Communications
Kelly Propst, 919-459-6453
kelly@largemouthpr.com

The original "Hooters Six" founders opened the first Hooters in Clearwater, Fla., on Oct. 4, 1983. Hooters is hosting a 30th birthday bash with week-long deals, Hooters Girl reunion parties and a massive free wing giveaway. (Photo: Business Wire)

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Release Summary

Hooters announced a week-long series of deals and celebrations leading up to its 30th birthday on Oct. 4. One guest at every Hooters location across the U.S. will win free wings for a year.

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Contacts

Largemouth Communications
Kelly Propst, 919-459-6453
kelly@largemouthpr.com