SAN FRANCISCO--(BUSINESS WIRE)--Payments infrastructure startup CardSpring announced today the launch of CardSpring Connect, a new service that brings the power of Internet and online performance marketing tools to local businesses. CardSpring Connect makes it easy for local merchants to seamlessly create and connect card-linked promotions from leading Web and mobile companies to their existing POS.
"We're leveling the playing field for local merchants by giving them access to the same performance marketing tools and analytics that online retailers have been using to grow their business and connect with their customers," said Eckart Walther, CEO of CardSpring. "CardSpring Connect enables retailers to tap into the power of Web and mobile advertising through card-linked promotions from leading online companies. For every type of card-linked campaign that's set up, merchants can now analyze in real-time whether publishers drove new customers and in-store purchases."
Revolutionizing local marketing through card-linked promotions
CardSpring Connect is an open platform that brings pay-for-performance marketing and analytics, previously only available to online companies, to local retailers. Connect delivers a simple, self-serve interface that gives local merchants easy access to standard tools that enable them to:
- Connect with their customers through card-linked services from leading online or mobile companies through the CardSpring app store
- Create card-linked promotions to attract new customers and grow their business
- Add accountability to their marketing through powerful analytics that connect the performance of online promotions to actual purchases as their store.
"One of the things we hear most from people who use Foursquare is how much they love using our app to find great deals," said Steven Rosenblatt, Chief Revenue Officer at Foursquare. "We can't wait for the rollout of CardSpring's new Connect platform, because it'll provide an easy way for merchants to create card-linked offers that help our members save even more money."
Bringing the power of online analytics to the real world
CardSpring Connect provides a simple, standard set of analytic tools to help local merchants understand the relationships between their online or mobile card-linked promotions and actual purchases at their store. Retailers can use Connect to help them understand which campaigns are most effective for their business by drilling down to compare different promotions and see how much revenue, how many new customers, and how much repeat business each promotion delivers.
“I think the program is great and it makes me excited about the future of local advertising. Unlike other forms of advertising, I can see when a promotion leads to an actual purchase in my store and when new customers become repeat customers," said Lisa Dedes, owner of Caffe Roma in San Francisco. “What's also really great is that I don’t have to change anything in my store. I don’t have to install any new hardware or train my staff on new programs. It just works with my existing setup, with the same customer checkout experience.”
Works with local merchants’ existing POS and payment terminals
Because CardSpring Connect runs in the payment cloud, merchants can easily add Connect to their existing POS and payment terminals without needing to install additional hardware, updates to their payment systems, or changes to their customers’ purchase experience.
New revenue opportunity for Financial Institutions, ISOs, and POS vendors
CardSpring Connect is available as a white-label solution for financial institutions, ISOs and POS vendors. The service complements payment providers’ existing payment solutions and requires no additional integration work, enabling payment companies to deliver performance marketing solutions to their customers, and deepen their relationship with merchants by helping them grow their business through card-linked services.
CardSpring Connect is available to retailers and publishers starting today. For more information, please visit the CardSpring website at https://cardspring.com and to inquire about offering a white label version of CardSpring connect, please email email@example.com. You can also follow CardSpring on Twitter (@CardSpring) or Facebook (http://www.facebook.com/CardSpring).
CardSpring is a payments infrastructure company that enables developers to add applications to the payment network. The CardSpring web service API makes it easy for payment companies and point-of-sale vendors to work with developers to create card-linked services that help merchants connect with their customers and grow their business. Hundreds of web and mobile companies are using CardSpring today to create innovative commerce applications for thousands of merchants and millions of consumers.
CardSpring recently launched CardSpring Connect, a new service that brings the power of mobile and internet performance marketing and analytics tools to local merchants’ existing POS. Connect makes it easy for local merchants to create online-to-offline promotions through leading publishers to drive new customers, repeat business and greater spend to their stores.
Headquartered in San Francisco, California, CardSpring is funded by Accel Partners and Greylock Partners. For more information, please visit cardspring.com.