Ehrlich brings significant social and marketing experience to Business Wire. Most recently, she led marketing efforts for one of the nation's leading mobile marketing solution providers, Mogreet. While in this role, Ehrlich was recognized by Mobile Marketer as one of the top 25 women in mobile. Ehrlich also serves on the board of directors for the Global Social Media Club (Founding Member, Membership), Social Media Club Los Angeles (President) and the National Investor Relations Institute Los Angeles (At Large, Social).
Business Wire's social, mobile and evolving media channels, including the company's popular BusinessWired blog and @businesswire Twitter feed will be overseen by Ehrlich. Through those platforms, industry organizations and other platforms, Ehrlich will provide guidance to Business Wire members on best practices in harnessing existing and emerging social, content and media platforms to increase their visibility in alignment with corporate and organization objectives.
"Business Wire continues to create and evolve platforms for professional communicators to reach their target audiences in meaningful and measurable ways. Adding Serena to our team helps us to put those changes into context for our members as they develop content that is platform and audience-appropriate," said Tom Becktold, senior vice president of marketing for Business Wire.
As a leading social media voice on issues ranging from mobile marketing to disclosure, Ehrlich brings important insight into emerging trends and existing communications practices.
"I am so excited to be back at Business Wire," said Ehrlich. "Business Wire has always been at the forefront of content creation, distribution and consumption, it is a natural fit for something I am truly passionate about, the rise and distribution of social content."
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has more than 30 bureaus worldwide to securely meet the varying needs of communications professionals and news consumers.