CINCINNATI--(BUSINESS WIRE)--Tamera Mowry-Housley knows firsthand the flurry of emotions a woman can feel when she learns she is pregnant, especially the desire for more information and reassurance right away. Many women, including Tamera, have a flood of questions after their pregnancy is confirmed. In fact, 78 percent of women said they believe it is important to know how far along they are.1 That is why she is partnering with Clearblue to help educate women about the new Clearblue Advanced Pregnancy Test with Weeks Estimator – the first and only home pregnancy test to not only tell a woman if she is pregnant but also estimates the number of weeks, providing women with more information than ever before. For Tamera, this new test was introduced just in time as she begins planning for baby number two!
“Like so many other women, my first thought after I confirmed my pregnancy was, ‘how far along am I?’ Having more information the moment they get a positive result is so valuable for moms-to-be because they have so many questions that they want answered! The new Clearblue Advanced Pregnancy Test with Weeks Estimator provides accurate answers that women can trust,” said Mowry-Housley, actress, host and mom. “I wish the test had been available for my first pregnancy, so that I had more information earlier to feel more reassured and not have to wait. I made a doctor’s appointment right away and the test would have enabled me to have a more informed conversation with my doctor. I will definitely use the Clearblue Advanced Pregnancy Test with Weeks Estimator for baby number two.”
Tamera, mom to ten-month-old Aden, thinks all women will benefit from the additional information, which allows them to jump right into pregnancy planning such as seeking early prenatal care, sharing the exciting news with family and friends and beginning to make lifestyle changes.
Dr. Rebecca Brightman, M.D., OB/GYN in Private Practice in NYC, believes that the estimate of weeks provided by the Clearblue Advanced Pregnancy Test with Weeks Estimator can help physicians as well, although it will not replace a doctor's diagnosis.
“While women like Tamera want more information from the beginning of pregnancy, doctors can also benefit from it in numerous ways,” said Dr. Rebecca Brightman. “Approximately 70 percent of women are uncertain of their last menstrual periods, so this estimate may help doctors better understand timing and give us more information when assessing our newly pregnant patients. Additionally, busy OB/GYN offices may not be able to accommodate patients for their first appointments until they reach eight weeks or in some cases even longer. If a patient said they thought they could be three or more weeks pregnant, I’d personally make an effort to see them sooner and start their prenatal care plan immediately.”
For more information on Tamera’s journey to pregnancy and about the Clearblue Advanced Pregnancy Test with Weeks Estimator, visit www.ClearblueEasy.com or Facebook.com/Clearblue.
About the Clearblue Advanced Pregnancy Test with Weeks Estimator
This August, Clearblue, the world’s number one selling brand of home pregnancy and fertility tests2, introduced the new Clearblue Advanced Pregnancy Test with Weeks Estimator to the U.S. Using first-of-its-kind technology, the new Clearblue Advanced Pregnancy Test with Weeks Estimator is like two tests in one, providing women with more information right at the beginning of pregnancy than ever before. The test gives women clear results displayed in words and numbers. If the test is positive, ‘Pregnant’ will be clearly indicated in words on the display along with an estimate of the number of weeks since ovulation3 in numbers: 1-2, 2-3 or 3+.
Most importantly, the Clearblue Advanced Pregnancy Test with Weeks Estimator offers accurate answers: it is 99 percent accurate in detecting pregnancy from the day of the expected period4 and is approximately 93 percent accurate in estimating the number of weeks based on time since ovulation5.
The Clearblue Advanced Pregnancy Test with Weeks Estimator is now available at major retailers nationwide and online. For more information on the new Advanced Pregnancy Test with Weeks Estimator, visit ClearblueEasy.com or Facebook.com/Clearblue.
Clearblue is the world’s leading brand in home pregnancy and fertility testing. The Clearblue lineup is built on a strong foundation of peer-reviewed science and consumer understanding and is trusted and recommended by OB/GYNs. Clearblue offers a complete line of products to help women better understand their body’s ovulation cycle so they can identify fertile days to maximize chances of getting pregnant and to test for pregnancy and now even estimate weeks. In fact, Clearblue has always been associated with innovation and a pioneering spirit, culminating in no fewer than twelve world-firsts. The Clearblue family of innovative products includes the Clearblue Advanced Pregnancy Test with Weeks Estimator, Clearblue Digital Pregnancy Test, Clearblue PLUS Pregnancy Test Clearblue Fertility Monitor, Clearblue Advanced Digital Ovulation Test, Clearblue Digital Ovulation Test, and the Clearblue Easy Ovulation Combination Pack. For more information visit www.ClearblueEasy.com or Facebook.com/Clearblue.
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Indications for Use
The Clearblue Advanced Pregnancy Test with Weeks Estimator is an over-the-counter urine hCG test which is intended for the detection of pregnancy. The test detects the hCG in some cases for four days before the expected period (which is five days before the day of the missed period). The test is only intended for individual use at home. It is not intended for use in a healthcare setting. This test contains a “Weeks Estimator.” The “Weeks Estimator” is meant solely as an estimate for the consumer and is not intended as a substitute for a doctor’s clinical diagnosis. The “Weeks Estimator” is not intended for multiple pregnancies. The estimate provided by the device may be inaccurate in these cases. The test cannot be used to determine the duration of pregnancy or to monitor the progression of pregnancy. Your doctor determines how many weeks pregnant you are based on the first day of your last menstrual period and ultrasound results. This test provides a different estimate that cannot be substituted for a doctor’s determination of gestational age. Only your doctor can provide a reliable estimate of gestational age and only your doctor can monitor pregnancy progression. You should seek qualified prenatal care if you suspect you are pregnant.
Always read full information on pack and package insert before use.
|Pan European If/When survey conducted in April 2008 by Opinion Matters.|
|2||Based on international sales in nearly 20 countries compiled using independent market research data.|
|3||This is an estimate of weeks since ovulation, or fertilization (when an egg is released to be fertilized by sperm).|
|4||Using urine samples from 135 pregnant women the Clearblue Advanced Pregnancy Test with Weeks Estimator detected 65.5% of pregnancies 4 days before the day of the expected period, 90.6%, 97.9% and 98.9% for 3, 2 and 1 days before, respectively. 99 accurate from the day of the expected period at detecting typical pregnancy hormone levels. Note that hormone levels vary. See insert.|
|5||Average 93% agreement across the Weeks Estimator result categories when compared to ovulation (LH Surge +1), with a range of 84-97%.|