SCRANTON, Pa.--(BUSINESS WIRE)--Tickle & Woo has launched a line of business-to-business sales support programs via a subscription commerce business model. Solving the customer contact challenges of companies that sell big-ticket items or maintain accounts that generate high annual revenues, Tickle & Woo helps sales representatives get past the gatekeeper, improve cold calls, maintain connections and convert sales.
Chief Executive Officer Bonnie Longbotham explains, “It’s expensive to prospect, connect and close a sale. Reps must stay top of mind with prospects and customers, but it’s difficult to reach people with gatekeepers and voicemail blocking their every move. Even when they do connect, repeating the same pitch gets old fast. Folks stop listening, or worse, stop taking their calls. Tickle Box Subscriptions come in themes that companies match to the recipients’ interests. The mailings ensure regular contact that opens the door to conversations about the theme (golf, camping, etc.), letting reps connect on a human level, talk, laugh, and then naturally shift into a discussion about their products or services.”
Tickle Box Subscriptions includes a series of mailings, each featuring a Conversation Card with a Company Imprint (a color logo and descriptive text) and a theme-related tip or fact. The mailings also include a Conversation-Starter, a theme-related item selected by Tickle & Woo Curators. 6 and 12-Month Tickle Box Subscriptions are available in 16 collections including outdoor recreation, business travel and healthy living.
One-Time Tickle Box Mailings include a Company Imprint and a personal message. Senders choose a Conversation-Starter from a specially selected group of items. Topics include Thank You for Your Business, Visit Us at The Show and more.
Since 1988, as the President of Longbotham Strategic Marketing, an award-winning marketing, advertising and public relations firm, Ms. Longbotham has witnessed many companies struggling to maintain consistent sales support. Accordingly, the agency has developed numerous custom programs to help sales teams, dealers and reps. James Talarico, Tickle & Woo’s Procurement Director, says, “At Tickle & Woo, we’ve poured all that knowledge and experience into creating a hassle-free solution that works for almost any business. Since we assemble and mail the Tickle Boxes, there’s virtually no work for our customers.”
Tickle & Woo’s family of companies also includes Logan Kettrick, an ecommerce provider of professional copywriting, editing and proofreading.