Trapit Introduces New Content Curation Solution for Marketers

Discover, Trap, and Deliver: Trapit’s Content Curation Center automates the costly task of providing a steady stream of relevant, timely, and unique content

Content Marketing World 2013

CLEVELAND--()--Trapit, Inc., a leading provider of content curation solutions, today at Content Marketing World, announced the Trapit Content Curation Center for Marketers, a powerful and intuitive application that automates the costly and tedious task of discovering, trapping and delivering a steady stream of relevant, timely and unique content.

Finding relevant content is more important than ever before. About 90 percent of all of the world’s content was created in the last two years, and while that volume will continue to double every few months, much of this is clutter. Consequently, marketers face a daunting task when it comes to ensuring their customers and prospects are receiving something that’s truly relevant. In fact, the top two obstacles of B2B enterprise marketers today are producing engaging content and producing enough content.

With Trapit’s Content Curation Center, marketers can:

  • Discover quality content from Trapit’s library of more than 100,000 carefully vetted public Internet sources of original content while allowing marketers to also add their own sources – public or private.
  • Trap content that is relevant to the business or brand – either automatically or through assisted curation.
  • Deliver this content with ease to their audience in the manner in which they want to consume it – whether it is web based, tablet, smart phone, email or via social networks.
  • Analyze results to tailor the content, thereby maximizing audience engagement, loyalty, and ROI.

“In an ever-expanding ocean of data, your customers risk drowning in the clutter,” said Gary Griffiths, Trapit’s CEO and co-founder. “The sheer volume of data has outstripped traditional search technology, which is further hampered by techniques to ensure the content that is most popular – not most relevant – is surfaced. Today, we are delivering our new Content Curation Center that automates the time-consuming and costly task of discovering, trapping and delivering relevant content.”

Trapit’s Content Curation Center is derived from advanced Artificial Intelligence and Machine Learning technology developed for the Defense Advanced Research Projects Agency (DARPA) by SRI, the same project from which Apple’s Siri was derived.

About Trapit, Inc.

Trapit, Inc. is raising the bar when it comes to discovering, trapping and delivering premium, relevant content to business audiences. By providing marketers content from over 100,000 hand-picked, expert-vetted sources, Trapit lifts brands above the chatter and empowers companies to build thought leadership, start conversations and cultivate relationships that drive business and position clients as trusted leaders in their field. Since the Trapit Publisher Suite was launched in April 2013, media companies serving more than 100M consumers/month are using Trapit’s curation services. The company is headquartered in Palo Alto, Calif. For more information, visit www.trap.it.

Contacts

March Communications
Erica Frank, +1 617-960-8923
trapit@marchpr.com

Release Summary

Discover, Trap, and Deliver: Trapit’s Content Curation Center automates the costly task of providing a steady stream of relevant, timely, and unique content

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Contacts

March Communications
Erica Frank, +1 617-960-8923
trapit@marchpr.com