SOLON, Ohio--(BUSINESS WIRE)--Saying goodbye to the old HOT POCKETS® sandwiches just got a whole lot funnier as the beloved brand today debuted an exclusive online collaboration with the popular comedy video website Funny Or Die. The IRRESISTIBLY HOT™ online campaign continues with the Funny Or Die-produced video about breaking up and saying good-bye to the old HOT POCKETS sandwiches, following the brand’s recent announcement of its new and improved sandwiches.
Featuring new recipes and improved ingredients in its “Better Taste, Better Quality™” re-launch, many varieties of HOT POCKETS brand sandwiches offer new premium cuts of meat, new buttery seasoned crusts, and real cheese, now available at participating retail stores nationwide and featuring a limited-time money-back guarantee through November 15, 2013 (for more information, go to hotpockets.com/HotterPockets). The new and improved HOT POCKETS sandwiches come at a perfect time for Funny Or Die, as the comedy video website also announced its own re-launch, revealing its new logo and website, making the collaboration a natural fit.
“HOT POCKETS sandwiches and Funny Or Die share a natural synergy in creating online content that appeals to the Millennial audience, and we love that our shared audience has grown up eating HOT POCKETS sandwiches,” said HOT POCKETS brand manager Kevin Holmes of Nestlé USA. “We are thrilled to team up with Funny Or Die and have the chance to laugh alongside our consumers as we show them the new face – and taste – of HOT POCKETS sandwiches.”
Fans can check out the HOT POCKETS sandwiches video on the new Funny Or Die website at http://www.funnyordie.com/videos/1dce1a0a6e/hot-stalket.
“We had a lot of fun coming up with the creative concept to spread the word about the new and improved HOT POCKETS sandwiches,” said Chris Bruss, VP of Branded Entertainment for Funny Or Die. “It was a great collaboration and I think the video will resonate well with our audience who I would guess have HOT POCKETS sandwiches in their freezers right now,” he added.
“HOT POCKETS sandwiches partnering with Funny or Die to spread the word about its new and improved product is the perfect marriage,” said Ken Shapiro, SVP of Turner Digital Ad Sales. “Top brands like HOT POCKETS sandwiches recognize the value of activating sponsorships through branded entertainment – comedy is a magnet for youth and for engaged audiences.” Turner Digital Ad Sales is the exclusive representative of advertising opportunities with Funny Or Die.
More information about the new and improved HOT POCKETS brand sandwiches is available at hotpockets.com/HotterPockets.
About HOT POCKETS Brand Sandwiches
For 30 years, HOT POCKETS® and LEAN POCKETS® brand sandwiches have provided hungry consumers a delicious any-time meal or snack, making it the hottest frozen sandwich across America.
Made with savory premium meats, new buttery seasoned crusts, and real cheese, HOT POCKETS pioneered a new category of frozen sandwiches and snacks, which were acquired by Nestlé in 2002. Available in grocers’ freezers, the IRRESISTIBLY HOT™ sandwiches have evolved into a staple in American pop culture, and are perfectly portioned to be nutritious and delicious. Visit us at hotpockets.com and leanpockets.com.
About Funny Or Die
Funny Or Die launched in April 2007 and has become an award-winning top destination for comedy on the web. The site has over 19 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 6.4 million Twitter followers (#1 Comedy Brand), 2.2 million Facebook fans, and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the “place to be seen” for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Creative Artists Agency (CAA), and Michael Kvamme. Judd Apatow is also a principal partner in Funny Or Die.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit NestleUSA.com or Facebook.com/NestleUSA.
