SAN JOSE, Calif. & NEW YORK--(BUSINESS WIRE)--LiveWorld (OTC Pink Sheets: LVWD.PK), a social content marketing company managing social media for Fortune 500 companies through engagement, moderation, and insight, expands its technology suite to include YouTube and Instagram support.
These new features allow brands to manage user content on both platforms, enabling powerful moderation and response capabilities. Comments on videos and photos are aggregated into the LiveWorld Social Content Marketing System (SCMS), where one or many moderators can review, approve, reject, escalate and respond to user-generated content in a highly scalable, integrated workflow.
Scaling human management of user content, the SCMS creates a workflow across social media channels, supporting conversation and relationships between a brand and its customers. The system includes reporting metrics and optional advanced custom analytics.
In addition to advanced moderation, integrated workflow, tracking and security, the integration of YouTube and Instagram to the SCMS are significant for any brand that wants to have a presence on either platform or across multiple social properties. Advantages include cost-effective management of user comments, an integrated workflow providing higher scale and significant cost savings.
“The difference between typical SMMS platform offerings and LiveWorld SCMS optimized moderation is our focus on user content management, now enhanced by the addition of YouTube and Instagram,” said Peter Friedman, Chairman and CEO, LiveWorld. “LiveWorld’s team processes over one million user content pieces per month, enabling our clients, the number one brands in the world, to build exceptional customer relationships.”
About LiveWorld
LiveWorld, a social content marketing company, is a trusted partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. We revolutionize the management of user content through innovative technology, leading-edge services, and deep integration with client marketing and customer support teams. Scaling human review of user content and human touch points, LiveWorld removes obstacles faced by brands, allowing them to engage more deeply in social media. In an innovative approach that encompasses review, management, and analysis of user content, LiveWorld provides 24/7 brand protection through “always on” moderation and engagement across social channels, applications, and sites. The LiveWorld solution offers competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, actionable insight, and increased customer loyalty. LiveWorld is headquartered in California, with offices in San Jose, CA and New York City, NY. For more information, go to www.liveworld.com. Follow us at @LiveWorld.
