From Tablet to Doorstep: Ticket to Ride to Offer In-App Purchase of Physical Games on Kindle Fire

Days of Wonder releases Ticket to Ride app for Amazon’s Kindle Fire, allowing customers to order physical board games delivered to their home without ever leaving the Kindle version of their game

LOS ALTOS, Calif. & PARIS--()--Days of Wonder today released a new digital version of their award-winning game Ticket to Ride® for Amazon’s Kindle Fire tablet. Days of Wonder’s updated app incorporates Amazon’s new Mobile Associates API for in-app purchasing of physical goods, providing customers a new kind of immersive retail experience where they can acquire the best-selling tabletop board game while playing the digital version, and have their purchase delivered directly to their doorstep. Days of Wonder brings together their top rated sales in both physical and digital gaming for this five-star rated game that is a consistent bestseller among Amazon’s Toys & Games Store.

“Ticket to Ride is a huge seller in our Toys and Games category. They have developed a terrific digital version of their game, in addition to offering such a wildly popular physical product,” said Aaron Rubenson, Director of Amazon Appstore. “They are perfectly positioned to take advantage of our unique ability to bring the physical Ticket to Ride game to digital players on the Kindle Fire.”

Kindle Fire owners can purchase Ticket to Ride for Kindle Fire in the Amazon app store for $6.99. Exclusively on the Kindle Fire, customers can also purchase physical versions of Ticket to Ride and any of its numerous expansions, from directly within the app and have the corresponding physical game delivered straight to their homes. To celebrate the launch of this amazing feature that ties the digital and cardboard versions of the game together so beautifully, the Kindle version of Ticket to Ride even includes some new, unique custom wooden score markers for the board game, that customers can purchase with a single tap from within the app.

“This really is a natural evolution of our company’s business model: bridging the gap between high quality physical and digital board gaming. Both genres complement each other: the physical board games offer players a unique tactile feel and irreplaceable in-person experience, while their digital counter-parts offer a smooth learning experience, competitive level play and always-available opponents,” said Eric Hautemont, Days of Wonder Founder & CEO. “Launching with Amazon’s new API reduces the tremendous friction that existed between the physical and digital worlds, letting players buy in the Days of Wonder game experience on all platforms via a single tap on their Kindle. Amazon is uniquely positioned to offer this kind of physical in-app shopping experience, and we were well positioned to take advantage of it.”

Customers can find Ticket to Ride for Kindle Fire at: http://www.amazon.com/gp/product/B00CLUPOEE.

Digital versions of Ticket to Ride are also available for iOS, Steam, and Google Play.

About Days of Wonder

Days of Wonder develops and publishes games that Play different.™ From its insistence on releasing only a very limited number of new games to its uncompromising board game production values and unique in-house digital development team, Days of Wonder consistently raises the bar with an unmatched string of hits that includes Ticket to Ride, the world’s best-selling train game; Small World, the legendary fantasy game of epic conquests; and Memoir ’44, the World War II saga with 20 expansions to its credit. Days of Wonder board games are distributed in 30 countries, with digital versions available on the iOS App Store as well as on Steam and on Days of Wonder’s web site: www.daysofwonder.com.

Days of Wonder, Ticket to Ride, Small World and Memoir '44 are all registered trademarks of Days of Wonder, Inc. All other trademarks are the property of their respective owners.

Contacts

DRSmedia
Kevin Brown, 1-512-917-8744
kevin@drsmedia.com

Release Summary

Amazon and Days of Wonder Partner to Release Ticket to Ride for Kindle Fire, using Amazon's new Mobile Associates API to allow in-app purchases of physical copies of the Ticket to Ride board game.

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Contacts

DRSmedia
Kevin Brown, 1-512-917-8744
kevin@drsmedia.com