WEST CHESTER, Ohio--(BUSINESS WIRE)--To continue the spirit of World Breastfeeding Week, Evenflo Feeding, Inc., the number one retail-purchased brand in breast pumps,* deepens its commitment to helping all moms achieve breastfeeding and pumping success by overcoming two of the biggest barriers they face -- lack of education and access to high quality, affordable equipment. This month, Evenflo launches the Advanced Double Electric Breast Pump, with premium features at an attainable price and world-class educational programs available free with purchase, both designed in collaboration with International Board Certified Lactation Consultant Shari Criso to offer nursing moms the advice, support and tools they need.
The new Evenflo Advanced Double Electric Breast Pump includes premium features such as:
- The ability to control speed and suction separately, allowing for 32 different settings
- A closed-system to keep milk pure from bacteria while pumping
- Multiple flange sizes included for best fit and comfort, and smartly-designed flanges for slouch-free pumping comfort
The “Deluxe” model of the pump also includes a premium shoulder bag, ice packs, four milk storage bottles, thermal cooler and extra membranes. The “Deluxe Plus” version features all of this plus two additional milk storage bottles and a Manual Pump adaptor.
Moms who purchase the new Evenflo Advanced Double Electric Breast Pump will also receive free access to Shari Criso’s full-length online educational programs ($60 value) – “Simply Breastfeeding”™ and “Breast Pumps and Briefcases™”. Rich with information and guidance from Criso’s 20+ years working one-on-one with breastfeeding moms, both programs address topics most relevant to nursing moms and those planning to pump. “Simply Breastfeeding”, an online video, touches on essentials like latching and positioning, looking for signs your baby is getting enough, preventing nipple soreness and more. The “Breast Pumps and Briefcases” audio program was designed specifically for working and pumping moms and covers subjects like maintaining your milk supply, creating a pumping schedule and storing your breast milk. Starting January 2014, Criso’s “Simply Breastfeeding” program will also become available with any Evenflo pump purchase, including the Manual or Single Electric, ensuring these helpful resources are available to even more women. Additional tools such as video instructions for pump use can also be found on the Evenflo Feeding website (www.evenflofeeding.com).
“Evenflo Feeding is committed to providing all moms, regardless of wealth or status, the best pumping experience they can have by offering premium quality, well-designed solutions that not only meet their nursing needs, but are also accessibly-priced,” says Elise Ring, Director of Marketing, Evenflo Feeding, Inc. “We were thrilled to have combined our expertise with Shari Criso’s on the development of the new Evenflo Advanced Double Electric Breast Pump and to now be able to offer her experience and practical guidance to women everywhere with our exclusive educational programming.”
“As a lactation consultant, I know and have seen firsthand that one of the best ways to help moms reach their breastfeeding goals is through practical and empowering support and education," says Criso. “I’m excited that through my partnership with Evenflo Feeding I’ll now be able to share the advice and information that I normally offer during private consultations and classes to women everywhere right in the comfort of their own homes whenever they need it.”
The Evenflo Advanced Double Electric Breast Pump (SRP $99.99), Deluxe (SRP $129.99) and Deluxe Plus (SRP $159.99) models available soon at Baby Depot, Target.com, Walgreens.com, Kmart.com, Amazon.com and BabiesRUs.com.
*Based on units sold, ACN 52W ending 12/22/2012
About Evenflo Feeding, Inc.:
Located in the Greater Cincinnati area, Evenflo Feeding, Inc. designs, develops, manufactures and markets all ages and stages of infant and toddler feeding products. The Evenflo brand enjoys a 97% brand awareness among its target consumers and is, at its core, synonymous with baby feeding for over 90 years. Evenflo Feeding, Inc. was recently acquired by Kimberly-Clark de Mexico, one of the world’s largest providers of consumer goods, including juvenile/baby & child care consumer packaged goods.
About Shari Criso, MSN, RN, CNM, IBCLC: Shari Criso is a Registered Nurse, Certified Nurse Midwife, International Board Certified Lactation Consultant, nationally recognized parenting educator and proud mother of two amazing breastfed daughters. Educating, empowering and supporting couples throughout pregnancy and new parenthood has been Shari’s passion and focus since she started her professional career back in 1991 as a Labor and Delivery nurse. Now a ‘go-to’ expert for moms and the media, she has made several appearances on FOX, NBC and CBS. With her signature online breastfeeding classes, “Simply Breastfeeding: The Criso Breastfeeding Method” and “Breast Pumps and Briefcases”, Shari’s unique, comforting and empowering style of parenting education is now available to everyone.