PHILADELPHIA--(BUSINESS WIRE)--Artisan, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the results today from one of its earliest customer deployments with A View From My Seat. Within two months of implementing Artisan® Optimize, one of the products on the Artisan platform, the company saw mobile app usage increase 22 percent. The growth was a direct result of insights gained from regular A/B testing, and from continuous optimization of the app interface using the Artisan platform.
A View From My Seat uses crowd-sourced photos to show the perspective from different seats at sports and entertainment venues around the world. The company chose to deploy Artisan Optimize in order to access mobile app analytics, conduct an ongoing A/B testing program, and make real-time improvements to its mobile interface.
With A/B testing, A View From My Seat can compare the effectiveness of different app layouts to see how changing a single element impacts conversion rates.
“We were not doing A/B tests before Artisan," said Frank Panko, CEO, A View From My Seat. "This is what’s unique about Artisan. There are tons of solutions for websites and mobile websites, but for native apps, they don’t exist.”
When A View From My Seat runs a test using Artisan Optimize, it has the ability to push different user interface designs to different test segments so that each group experiences the same app in different ways. While one group might open the app to see a home screen with the image of a popular venue, another group might find the home screen showing a list of stadiums with links to different seating sections. Panko's team has experimented with adding photos, usage tips, and social networking options to different screens in the A View From My Seat app.
"The goal with most of our tests," says Panko, "is to try to squeeze out an extra three to five percent in increased app usage wherever we can. It's a never-ending process, but the beauty of it is that even a small change can make a big difference in revenue."
"A View From My Seat has seen remarkable growth in user traffic and engagement since signing on with the Artisan platform," said Bob Moul, CEO, Artisan. "We've watched them test different images, text options, and layouts across multiple screens, and they have continually improved the mobile consumer experience to achieve better results. Their efforts prove that user experience is everything when it comes to mobile app success."
The increase in user traffic that A View From My Seat has recorded since deploying Artisan has had a direct effect on the company's bottom line. Every additional app view means more advertising revenue. The company is also saving time and money in the process by avoiding long app store submission cycles and the need to invest additional developer resources in app updates. Artisan Optimize is designed to let customers test and modify the user experience in native mobile apps without writing code or re-submitting to app stores.
For more information on Artisan, and a full case study highlighting A View From My Seat, please visit www.useartisan.com.
About Artisan
Artisan is the creator of the industry’s first Mobile Experience Management platform. Artisan® significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.