Carl’s Jr. Proves Dreams Really Do Come True, Introducing New Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich

For a limited time, guests can enjoy a free Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating locations

CARPINTERIA, Calif.--()--Sometimes awesome things are made more awesome by adding ice cream. Enter the new Hand-Scooped Strawberry Pop-Tarts® Ice Cream Sandwich from Carl’s Jr.® Originally tested in April in a few Southern California Carl’s Jr. locations, the dessert item went viral with fan buzz on Twitter and Facebook, and went mainstream on local news and late night TV. Due to this popular demand, Carl’s Jr. proudly announces the Strawberry Pop-Tarts Ice Cream Sandwich is available tomorrow at all Carl’s Jr. locations.

Made by hand in-restaurant, the Strawberry Pop-Tarts Ice Cream Sandwich from Carl’s Jr. features hand-scooped, premium vanilla ice cream centered between a halved Strawberry Pop-Tart pastry.

“It’s very rare when a new menu item that is being tested in a small number of restaurants goes viral to the degree this one did, but that’s exactly what happened with the new Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich,” said Brad Haley, chief marketing officer of Carl’s Jr. “The idea of it just seemed to capture people’s imaginations and it’s one of those things that just brings a smile to everyone’s face when they hear about it, if not a downright swoon in some cases. So, really, we had no choice but to make it available for all Carl’s Jr. customers to enjoy.”

A sampling of the comments heard in the first weeks of product testing include:

For a limited time, guests can receive a free Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating Carl’s Jr. restaurants. The dessert treat may also be ordered separately for $1.49. Prices may vary by location.

For the full scoop on the Strawberry Pop-Tarts Ice Cream Sandwich, visit Carl’s Jr.’s Facebook page (www.facebook.com/carlsjr) and Twitter (www.twitter.com/carlsjr).

About Carl’s Jr.

Carl’s Jr.® is celebrating more than 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif., in 1941 is today a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the first quarter of fiscal 2014, the company, through its subsidiaries, had a total of 3,347 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,391 Carl’s Jr. ® restaurants and 1,951 Hardee’s® restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.

Contacts

Carl’s Jr.
Julie McLean
805-745-7587
jmclean@ckr.com
or
Weber Shandwick
Kathleen Bush
310-854-8239
kbush@webershandwick.com

The new Strawberry Pop-Tarts Ice Cream Sandwich, available at Carl's Jr., features hand-scooped premium vanilla ice cream sandwiched between a halved Strawberry Pop-Tart pastry. (Photo: Business Wire)

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Release Summary

Due to popular demand, Carl’s Jr. proudly announces the Strawberry Pop-Tarts Ice Cream Sandwich is available tomorrow at all Carl’s Jr. locations.

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Contacts

Carl’s Jr.
Julie McLean
805-745-7587
jmclean@ckr.com
or
Weber Shandwick
Kathleen Bush
310-854-8239
kbush@webershandwick.com