ENCINO, Calif.--(BUSINESS WIRE)--uSamp, a leading provider of real-time insights, today announced that it has closed a new Series D round of financing for $15 million from two leading sources of private equity, OpenView Venture Partners and DuPont Capital Management.
Founded in 2008, uSamp has grown rapidly by focusing on driving technological innovation in market research, particularly in the utilization of mobile research. The company provides insight and sampling solutions to thousands of clients around the world including General Mills, Google, Microsoft, Clorox, Loews, NBC, WPP, Nielsen, Ipsos, and GFK.
"This financing will be used to accelerate the development of our Instant.ly platform, a powerful new way for marketers to access and evaluate data," said Alan Gould, uSamp's CEO. “The need to make sense of and act on changes in consumer behavior is placing a premium on insight products that are easy to access and that offer our clients multiple ways to understand their markets and interact with their customers.”
“We are extremely bullish on uSamp," added Adam Marcus, Managing Director of OpenView Venture Partners. "The company's vision of enabling any marketer to get real-time insights redefines traditional market research. We believe uSamp will lead this evolution.”
Previous OpenView Investments include Monetate, the leading provider of testing, targeting, and personalization solutions for websites, and Mashery, the leading API management provider that was acquired by Intel in April 2013.
About OpenView Venture Partners
OpenView Venture Partners (www.openviewpartners.com) is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $445 million in total capital under management.
For additional information about OpenView Partners please visit www.openviewpartners.com.
uSamp (www.usamp.com), the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp's leading mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp's 12 million member global panel of survey respondents. Through uSamp's proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation's fastest-growing private companies and is recognized on the 2011 and 2012 Forbes' America's Most Promising Companies list. uSamp's institutional investors include Greycroft Partners and DFJ Frontier in addition to Openview Partners and DuPont Capital Management.
For more information about uSamp, please visit www.uSamp.com.