With 400k Downloads Of Incredimail For iPad, Perion Has Found The Killer Feature For Email Apps – Reading Emails

With So Much Of The Industry Focused On The Holy Grail Of ‘Inbox Zero’, Many Email Clients Fail To Deliver A Pleasant Reading Experience

TEL AVIV, Israel & SEATTLE--()--Perion, developer of the innovative Incredimail for iPad app, announced today that its new email client has been downloaded over 400 thousand times in just over three months since it launched. The company also revealed that users are highly engaged by the app, using it several times a day and swiping through eight pages of mails every time they use the app.

Incredimail for iPad launched just three months ago and brought a radically new email experience to users. The app reimagines email and it has been designed specifically for a touch interface. The app allows users to flip, swipe, and peak through their emails with a beautifully designed magazine-like interface. The whole experience has been centered on making reading emails easier and more enjoyable.

The Killer Feature Of An Email Client

Much of the discussion surrounding email clients today is focused on reaching “Inbox Zero” – having no unread emails. The discussion surrounding this issue has framed Inbox Zero as the Holy Grail of email clients. Following feedback and conversations with its users on the importance of clearing their inboxes, Perion discovered two key results: users do indeed place a high priority on clearing their inbox; users are already succeeding in doing so. These results run counter to the popular belief that users are struggling to clear their inboxes.

“It’s clear that marking all messages as read is important to users, but it’s also a goal most users are already achieving,” said Josef Mandelbaum, CEO of Perion. “What has been sorely lacking is a new paradigm for email that makes the process more enjoyable and focuses on the core email experience – reading messages. Incredimail for iPad is optimized for reading and enjoying your emails, and leverages the power, simplicity, and inviting nature of touch devices to do so.”

Incredimail for iPad was designed with the central focus of making it more enjoyable and easier to read mails, not just filing messages away or marking them as read. The redesigned inbox, with its large previews, peek feature that lets user quickly see the content of an email, and swipeable layout with multiple messages displayed at once, allows users to quickly scan through their emails and pull out the relevant content. Additionally, users can see content such as photos, videos, and articles from within the app thanks to Incredimail’s snippet feature, helping to ensure the most pleasant email experience.

Additionally, usage data from its iPad app show that users are highly engaged by the app and the streamlined experience it provides for reading email. Active users enter the app an average of three times per day and are swiping through inbox pages up to eight times per session. Additionally, the app has seen 37 million total page swipes, 23 million total emails received, and over 34.5 million push notifications.

Performance Enhancements And New Features

In the latest Incredimail for iPad version users will find significant performance improvements making the fast software even faster. Incredimail now offers enhanced capabilities to assist with archiving, managing and moving messages to folders directly from full screen message view for a much smoother experience. Additionally, Incredimail is the first email app which allows users to share content directly to Facebook from within the app.

Additionally, the app has now been localized for seven additional languages including: Chinese (Mandarin & Traditional), Italian, Japanese, Korean, Portuguese, and Spanish (Spain).

For more information on Incredimail, please visit ipad.incredimail.com or to download the app through the Apple App Store, Click Here.

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ:PERI) is a global consumer internet company that develops applications to make the online experience of its users simple, safe and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox and SweetIM. Incredimail is a unified messaging application enabling consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-use interface and extensive personalization features, and is available in over 100 countries in 8 languages; Smilebox is a leading photo sharing and social expression product and service that quickly turn life's moments into digital keepsakes for sharing and connecting with friends and family, in a fun and personal way. SweetIM is an instant messaging application that enables consumers to personalize their everyday communications with free, fun and easy to use content. Perion products have had over 300 million downloads to date with more than 50 million monthly visitors across all of its brands. Most of Perion’s applications are monetized through a freemium model. Free versions of our applications are monetized primarily through our toolbar which generates search revenue and display advertising revenue, generated through impressions. A more advanced feature-rich version of many of our products is available with a premium upgrade. Perion also offers and develops a range of products for mobile phones and tablets to answer its users increasing mobile demands. For more information on Perion please visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “will,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. In addition, the financial information set forth in this press release is not an indication of the future financial results of the Company following the consummation of the acquisition. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, potential litigation associated with the transaction, risks that the Company's acquisition activities may disrupt current plans and operations and pose difficulties in employee retention, risks entailed in integrating acquired businesses, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F/A for the year ended December 31, 2012. The Company does not assume any obligation to update these forward-looking statements.

Contacts

Perion Investor Relations
Deborah Margalit, +972-3-7696100
investors@perion.com

Sharing

Contacts

Perion Investor Relations
Deborah Margalit, +972-3-7696100
investors@perion.com