NEW YORK--(BUSINESS WIRE)--Tommy Bahama has captured the essence of what every father wants – an indulgent weekend escape. The new award winning fragrance, Tommy Bahama For Him is an American classic, refreshingly smooth, energetic; it embodies the brand’s mantra, “Make Life One Long Weekend.”
Tommy Bahama For Him is an ideal scent for dads who enjoy the simple pleasures from golfing, sailing, traveling to fine dining or catching the game on HD in their man oasis. Take a deep breath and escape to the idyllic-inspired lifestyle with Tommy Bahama.
The custom bottle design reflects the Tommy Bahama signature style with its unique shape and the rich cognac color captures the essence of a vintage spirit. A sleek flip-cap features an engraved marlin to add a subtle dash of Tommy Bahama’s classic and cool profile.
Created by renowned perfumer Ilias Ermendis, Tommy Bahama For Him is an energizing blend of juicy watermelon, tangerine and crisp pear with a dash of ginger. Sun drenched Tiare flower and violet leaf are balanced by the spiciness of coriander for a heart that evokes the spirit of island life. A warm background of sensual amber, Tonka bean and Australian sandalwood lingers like a well-enjoyed weekend.
“We believe Tommy Bahama For Him speaks to the evolution of the brand,” said James Fine, Vice President of Global Marketing for Parlux, Ltd. “The new scent captures the essence and spirit of a new generation of men and appeals to their sense of adventure and modernity.”
The Tommy Bahama For Him collection includes: Eau de Cologne, 1.7 oz./$54 and 3.4 oz./$69, Deodorant, 2.5 oz./$18, After Shave Balm, 5.0 oz./$30 and Shower Gel, 6.7 oz./$24.
Tommy Bahama For Him Collection is available at Macy’s, Nordstrom, Belk’s, Dillard’s, Tommy Bahama stores nationwide and tommybahama.com.
About Tommy Bahama
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 100 Tommy Bahama stores worldwide, with 15 of those locations offering a Tommy Bahama restaurant & bar. Through a partnership with Border Free global ecommerce, TommyBahama.com ships merchandise directly to consumers in over 100 countries. Tommy Bahama products are also available at the finest U.S. retailers, including Nordstrom and other specialty retailers. Additional stores will be opening this year. For more information, please visit www.tommybahama.com.
About Parlux Fragrances
Parlux Ltd., a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products, and has been in business since 1987. It is ranked among the Top 100 Cosmetic and Fragrances companies in the world and holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Ivanka Trump, Paris Hilton, and Tommy Bahama among others.
Parlux Ltd. is a wholly owned subsidiary of Parlux Fragrances, LLC, which in turn is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. Perfumania is traded on the NASDAQ exchange (PERF).