ATLANTA--(BUSINESS WIRE)--Cardlytics, the leader in Card-Linked Marketing, today announced that the United States Patent and Trademark Office has issued the industry’s first-ever patent for Cardlytics’ unique method of merging, or injected, targeted marketing offers within a transaction display of an online portal. U.S. Patent # 8,438,061 was awarded to Cardlytics’ CEO, Scott Grimes, for enabling Cardlytics to deliver millions of targeted marketing offers through its network of nearly 400 banks including Bank of America, PNC and Regions Bank.
“This invention has been critical to Cardlytics’ ability to simplify the integration of new technologies in marketing into bank legacy systems,” said Scott Grimes. “This patent cements our position as the true creator of this industry. We intend to use this patent, and all our intellectual property, to aggressively protect our leadership in the industry we created.”
Cardlytics has a total of 5 patent applications related to its work in Card-Linked Marketing, and expects to be able to announce news on these filings in the coming weeks and months.
About Cardlytics
Cardlytics is the leader in Card-Linked Marketing, based on a unique marketing and analytics platform, providing businesses - for the first time - with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for ~ 70% of U.S. households, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer’s wallet do you capture?
The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of nearly 400 financial institution partners, including Bank of America, PNC and Regions Bank. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with digital and mobile marketing options to make a direct connection to buyers.
Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a strategic investment from Aimia.