NEW YORK--(BUSINESS WIRE)--Appboy, the only true CRM platform for mobile apps, is announcing the launch of its Android SDK. The company’s engagement tools are now available to 91% of the mobile app market and complement its existing support for iOS.
Appboy helps apps developers and brand marketers build stronger relationships with their mobile customers. The platform features user-level analytics, deep customer segmentation and a suite of automated marketing tools, including messaging (push notifications, in-app messages, email), customer support and social integration. All app data is collected via Appboy’s SDK, while marketing campaigns are managed on its web dashboard.
Appboy was recently named one of Gartner’s 2013 Cool Vendors in Mobile Marketing and is rapidly expanding its client base among large brands and enterprise-level mobile apps.
“Launching on Android extends Appboy’s presence to the largest part of the mobile ecosystem,” said Mark Ghermezian, CEO of Appboy. “App developers and marketers can now manage their mobile relationships in one place. They can also create unified marketing campaigns that target both their iOS and Android customers.”
Appboy’s Android SDK supports versions 2.2 (Froyo) and higher for near-complete coverage (98%) of the Android market. Its open-source library is easy to implement, and it features a fully-customizable UI to accommodate apps’ branding needs. Like its iOS counterpart, the Android SDK includes all of Appboy’s core functionality.
"Android apps have historically struggled to build long-term retention, trailing iOS by more than 50%,” said Ghermezian. “Today, we’re offering them a real solution - the why, when and how of engaging their mobile customers.”
Appboy is the only true CRM platform for mobile apps. We help app developers understand the people who use their products and turn them into loyal users post-install. Our dashboard features a comprehensive set of automated marketing tools, including messaging (push notifications, in-app messages, email), customer support and HootSuite social integration. To learn more about Appboy and download its iOS and Android SDK, visit www.appboy.com.