AUSTIN, Texas--(BUSINESS WIRE)--Doug Guller, founder and CEO of Bikinis Sports Bar & Grill, one of the nation’s fastest growing sports bar and grill chains, and owner of the trademarked word breastaurant®, announced today that Bikinis will now host the Miss Bikinis USA beauty pageant in Spring 2014 in Bikinis, TX. This news comes on the heels of Hawaiian Tropic retiring their bikini pageants.
"Our fans have been asking us for a number of years to host a pageant and with the Hawaiian Tropic brand dropping out, it seems like the perfect time to start our own. This pageant will be an eye-opener, like nothing anyone has ever seen before," said Doug Guller, CEO & founder of ATX Brands, LLC.
Guller purchased Bankersmith, Texas in June 2012 and changed the name of the town to Bikinis, TX after his highly successful breastaurant® franchise. Bikinis is one of the fastest growing sports bar and grill concepts in the nation. Since its inception, Bikinis has grown rapidly to fourteen locations including Texas’ biggest markets of Houston, Dallas and San Antonio, along with two in Austin. Bikinis has also expanded to include locations in Charlotte, North Carolina and Oklahoma City, Oklahoma.
Miss Bikinis USA will begin taking applicants in the fall of 2013 and will narrow the field down to seventeen women from all over the United States. The contestants will participate in a variety of unique and fun competitions throughout the day and will culminate with a bikini contest in the evening.
ATX Brands, which owns the Bikinis Franchise, was selected for the Inc. 500/5000 list for the 2nd year in a row by the magazine and honored as one of the Fast 50 by the Austin Business Journal for its 4th straight year. The company now employs over 800 people and is performing at a $50 million run rate.
For more information regarding the Miss Bikinis USA Contest, please www.MissBikinisUSA.COM.
ABOUT ATX BRANDS, LLC.
Founded by entrepreneur Doug Guller, ATX Brands is the parent company for several iconic Austin venues including the Parish, Parish Underground, Historic Scoot Inn, Chicago House, Pelons Tex Mex, 508 Tequila Bar and Zorro. Guller is also the founder of Bikinis Sports Bar & Grill, one of the nation's fastest-growing sports bar and grill chains, with locations in Charlotte, North Carolina; San Antonio, Texas; Live Oak, Texas; San Marcos, Texas; Mesquite, Texas; Richardson, Texas; Dallas, Texas; Arlington, Texas; Lubbock, Texas; Houston, Texas; Willowbrook, Texas; and Austin, Texas. For more information regarding Bikinis Sports Bar & Grill, visit their website at www.BikinisSportsBarandGrill.com.
