STUDY: Instagram Proves More Effective Than Pinterest for Top Brands

Simply Measured Report Finds 67 Percent of Top Brands Are Now on Instagram, Demonstrating Significant Growth Since 2012 Facebook Acquisition

SEATTLE--()--Simply Measured today announced that a year after being acquired by Facebook, 67 percent of top brands are now using Instagram, reaching more than 100 million active monthly users on the network, a 500 percent increase in users since the acquisition.

The Simply Measured Instagram study evaluates brands and verticals in the Interbrand 100, identifying key trends and strategies shaping the way companies engage with consumers through social media. Key findings include:

  • Instagram is more powerful than Pinterest. While Facebook and Twitter continue their reign as the dominant social networks, Simply Measured’s quarterly study found that the appeal of visual marketing is on the rise. To date, Pinterest has attracted a higher percentage of brands, however Instagram is growing faster and proving more valuable. As of May 1, the collective audience of the 76 Interbrand companies on Pinterest was less than 500,000, while Instagram’s 67 companies reach more than 7 million followers.
  • Facebook’s impact cannot be overlooked. Since the acquisition, Twitter engagement has steadily dropped, while Facebook engagement is up 23 percent quarter over quarter, spurred by several strategic moves including integrating “like” sharing and introducing web profiles. In total, more than 2 million likes, comments and shares of Instagram photos have occurred on Facebook since the network bought to photo sharing app.
  • Top brands are using Instagram more frequently and with greater impact. Today, 23 percent of active Interbrand 100 companies post more than 50 times a month, up from 20 percent last quarter. In addition, those brands are seeing more than 5,600 engagements per photo, up 16 percent over the previous quarter.
  • Nike, MTV and Starbucks top the list. This quarter, Nike became the third brand to reach 1 million followers, joining MTV and Starbucks. MTV saw a 200 percent growth in engagement, due in part to its robust usage of Instagram surrounding the MTV Movie Awards. The network’s unprecedented level of activity was rewarded as it posted 78 photos the day of the show, each averaging more than 16,000 likes and comments.

“A year ago, many people were skeptical about Facebook’s acquisition of Instagram and whether it would hinder the network’s growth. However today it’s very clear that the synergies are not only bringing new users on board, but also creating incredible opportunities for brands to connect with consumers,” said Adam Schoenfeld, CEO of Simply Measured.

Simply Measured’s analytics and reporting capabilities allow brands to track Instagram engagement in-context with other social media campaigns, including most engaging photos, most engaging filters, most engaging locations, cross-posting, keyword analysis and more.

To analyze any Instagram profile for free, visit: http://simplymeasured.com/freebies/instagram-analytics.

About Simply Measured

Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 30 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 60,000 users. Learn more at http://simplymeasured.com.

Contacts

Simply Measured
Lindsey Tishgart, 512-327-1818
lindsey@foliocom.com

Release Summary

Simply Measured reports 67 percent of top brands are now using Instagram, reaching more than 100 million active monthly users on the network. Additionally, Instagram is more effective than Pinterest

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Contacts

Simply Measured
Lindsey Tishgart, 512-327-1818
lindsey@foliocom.com