MINNEAPOLIS--(BUSINESS WIRE)--Multigrain Mixed Berry Spooners® has been named a “HIT” by the Supermarket Guru® Phil Lempert in his popular weekly “New Products Hits and Misses” segment. Lempert rated the multigrain 12-layer wheat biscuit a 90 out of 100, saying “if you’re looking for an alternative to shredded wheat, check this one out.”
All of the Supermarket Guru’s “Hits & Misses” segments, which air on hundreds of national TV stations and online, are based on eight criteria: taste, value, health, ingredients, preparation, appearance, packaging and sustainability. Multigrain Mixed Berry Spooners – with blueberry morsels baked into each biscuit and 43 grams of whole grains per serving – received perfect scores for five of those criteria. Lempert also praised the stand-up gusseted bag packaging, which contains 75 percent less consumer packaging waste than comparably sized bag-in-box cereals, saying, “I love using a bag instead of a box, which certainly saves money and helps the environment.”
“It’s great to get a hit from the Supermarket Guru,” said Linda Fisher, director of marketing communications for MOM Brands®. “His ringing endorsement validates our commitment to provide nutritious breakfast options that not only taste great, but families can afford to buy.”
Multigrain Mixed Berry is one of five flavors that make up the new, innovative Spooners brand of ready-to-eat cereal. Other flavors include: Multigrain Cinnamon, Multigrain Frosted, Multigrain Original and Chocolate.
The biscuits are based on the MOM Brands award-winning, proprietary 12-layer biscuit, and are made with whole grain wheat. Most varieties also contain triticale—a cross between rye and wheat—with higher levels of essential amino acids. The new cereal is free of artificial flavors and preservatives, with no hydrogenated oils or high fructose corn syrup. All varieties carry the Whole Grain Stamp from the Whole Grains Council and have at least five grams of fiber per serving.
About MOM Brands
MOM Brands® is the largest family owned cereal company in the U.S. The company has produced quality cereal products since 1919 and today has a growing portfolio of 12 brands, including family favorite Malt-O-Meal® ready-to-eat cereals, Better Oats® instant oatmeal and its original, farina-based hot cereal. MOM Brands also produces a family of ready-to-eat cereals that bear the Simple Goodness® mark. Cereals with this mark are free of hydrogenated oils, high fructose corn syrup, or artificial flavors and preservatives. These cereals round out the company’s robust portfolio of products to meet every consumer’s needs. One in 10 servings of breakfast cereal eaten every day in the U.S. is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products, please visit www.MOMBrands.com.