BOSTON--(BUSINESS WIRE)--Rue La La Founder Ben Fischman and Chairman Michael Rubin today announced the appointment of Steve Davis as Chief Executive Officer. Ben Fischman has stepped down from his role as CEO. Mr. Fischman had served as chief executive officer since he founded the company in 2008. Mr. Davis has been President of Rue La La since 2010.
“We founded Rue La La five years ago to offer consumers the most engaging online retail experience, and I leave the company in the hands of Steve and a brilliant team who share and will continue that vision,” said Mr. Fischman.
Mr. Davis commented, “Rue La La’s passionate and committed team has built the Rue La La brand and an entirely new innovative shopping concept over the last five years. I am excited to work with our team and build upon the strong top and bottom line results of the last year. We will keep focused with our brand partners on innovating and building the most engaging retail sales and marketing platform in the industry. “
Prior to Rue La La, Mr. Davis served as an executive at GSI Commerce for over ten years, most recently as President of GSI International. During his tenure, Steve led the expansion of GSI into a full service e-commerce company for all retail sectors, incubated and launched GSI’s marketing services business, and led it’s global expansion.
Michael Rubin, chairman of Rue La La said, "We thank Ben for his passion and commitment that he displayed and for paving the way for Steve to continue to elevate our company.”
“Steve and I have worked together for 13 years at GSI Commerce and then at Rue La La. Steve’s deep e-commerce experience, track record of innovation and common vision for Rue La La make him the perfect choice to lead this company into it’s next stage of growth.”
About Rue La La
Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices. Each day, Rue La La Members discover the most desired men’s, women’s and children’s apparel and accessories; home décor and accents; and exclusive destinations and experiences in select cities around the world. Rue La La’s engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.