DENVER--(BUSINESS WIRE)--Wayin, the online social engagement company, today announced that the professional football team, the Atlanta Falcons, is using Wayin Hub to engage Twitter followers and fans during the NFL Draft, which begins Thursday, April 25. Wayin Hub empowers teams like the Falcons with a fully customizable way to organize, visualize and activate engagement around their brand, individual players and their league.
The Atlanta Falcons are utilizing Wayin Hub to enable one central, public dashboard of content from fans, players and the team via Twitter. In addition to displaying fan and team-generated content, the Falcons’ Draft Info Hub will include engagement tools to capture the immediacy of fan sentiment on draft picks, opinion polling on hot topics and tracking functionality to reflect the volume of Falcons’ related tweets per minute, hour and day.
The Falcons Draft Info Hub can be found at www.atlantafalcons.com/draft.
“We are thrilled the Atlanta Falcons are using the Wayin Hub for a completely unique and compelling social experience,” said Tom Jessiman, Wayin CEO. “With Wayin Hub, teams like the Falcons own their social community, pulling together content not just from the team, but the individual players and Falcons’ fans, allowing them to engage in real time. The Falcons now have the ability to transform how they engage with fans during the NFL Draft.”
“As a high-profile, emotional brand, the Falcons are always looking for ways to harness the torrent of conversation surrounding major events and present it to our fans in meaningful, digestible ways,” said Dan Levak, Falcons Director of Digital Media. “Wayin Hub’s flexible and powerful platform allows us to provide visitors a unique mix of insider perspective and fan sentiment as the NFL Draft drama unfolds.”
Powered by Wayin’s technology and social engagement expertise, Wayin Hub pulls activity from Twitter, including photos, media, hashtags and keywords, giving brand managers the opportunity to manage and customize public-facing social dashboards on a property that they own and control.
Wayin, based in Denver, is a leading mobile and web engagement platform that enables conversations between individuals, brands and enterprises with their fans, customers and employees. Founded in 2011 by Silicon Valley’s Scott McNealy and a team of industry veterans, Wayin’s suite of conversation tools can be integrated across the enterprise, embedded within a brand’s existing mobile app, website, Facebook or Twitter identity, and deployed in real time at live events. Clients include the nation’s largest corporations, sports and entertainment enterprises and agencies.