NEW YORK--(BUSINESS WIRE)--Icreon Tech, a global IT consulting firm, today announced the successful implementation and use of a new iOS app for SnagFilms, a website which offers the broadest collection of independent films on demand to viewers. The SnagFilms app for iPhone and iPad, released in 2011, now offers more than 300 independent documentaries and films available for audiences to stream on their mobile devices for free.
Icreon Tech rebuilt the existing SnagFilms iPhone and iPad apps to enable viewers to stream their library of content through their mobile devices. Specifically, Icreon Tech focused on driving an improved user experience for SnagFilms and the results have been stellar. In the first thirty days of its launch, visits to the mobile app were up 104% compared to the previous month.
New features included the ability to browse through the entire SnagFilms library using a category search function, Facebook integration to allow for a more personalized app experience, a queue to save films for later viewing, a unique discovery and recommendation engine, and a custom interface as well as several unique touch gestures.
"SnagFilms had established itself as a premier destination to watch free independent movies online, but we wanted to increase our presence on the mobile front,” says Manik Bambha, CTO of SnagFilms. “Streaming video is not just for mainstream networks and production companies, but it’s a viable channel for distributing content regardless of funding or studio backing. Working with Icreon Tech, we were able to provide better quality streaming videos, a place for Indie film fans to connect and ultimately an improved user experience so they keep coming back to the site and the app.”
The revamped apps were well-received by the film community:
- Daily Average Install more than tripled
- Average time on app is up 31% compared to the previous version.
- User retention increased 36%
- SnagFilms for iPad is among the Top 200 Free Entertainment iPad Apps in iTunes
- Gizmodo has named SnagFilms as a "Best iPad App"
“As mobile devices have improved in speed and screen resolution, streaming video services have become a viable channel for content distribution, and SnagFilms deserved an app that showcased their content beautifully,” said Himanshu Sareen CEO of Icreon Tech. “When we collaborated with SnagFilms to develop their iOS platform we were able to give users a unique experience that integrated mobile and social while delivering the enhanced functionality that viewers expect.”
To download the SnagFilms iOS application visit: https://itunes.apple.com/us/app/snagfilms/id404906625?mt=8
About Icreon Tech
Icreon Tech (www.icreon.us) is an IT services provider specializing in a variety of web and mobile-based technologies that empower organizations to be more efficient and profitable. Since its inception in January 2000, the company's formula for success has been simple – to bring businesses a technology differential, through design, development or consulting.
About SnagFilms
SnagFilms features free, sponsor-supported, on demand viewing of more than 3,300 award-winning, fiction and non-fiction titles from some of the greatest names in film. SnagFilms' curated collection is viewed on its own site and a digital network of more than 110,000 affiliated sites and webpages worldwide, including partners such as Comcast's Xfinity, Hulu, the Starbucks Digital Network, IMDb, hundreds of non-profits, special interest sites and blogs — and via its applications for tablets, including Apple's iPad (AirPlay-enabled), Amazon's Kindle Fire, Blackberry Playbook and other Android-based tablets; Android smartphones; OTT platforms Roku, Boxee and Western Digital; connected TVs and Blu-ray players from Sony, Panasonic, LG and Vizio, and soon to launch on connected TVs and Blu-ray players from Samsung.
