BOISE, Idaho--(BUSINESS WIRE)--Proof Eyewear has teamed up with The Nature Conservancy on their Plant a Billion Trees Campaign on Earth Day. For each eyewear purchase on Earth Day, April 22nd, Proof will be donating to this cause. This campaign is a major restoration initiative launched by The Nature Conservancy in 2008 to restore Brazil's Atlantic Forest. The forest was on the verge of extinction due to pressures of urban expansion, agriculture, ranching and illegal logging; much of what remains of the forest is found in isolated fragments, which are often too small to support a full array of its extraordinary biodiversity. Through the campaign, Plant a Billion Trees, we will reforest 2.5 million acres and connect more than 12 million acres in new forest corridors.
Giving back has always been a priority since Proof was created. The brand has three pillars which it was built on. The first is creating a unique product, the second is offering products that are Eco-friendly, and the third is to give back. Since its start in 2010, the company has been involved with a variety of causes, such as the Japan tsunami relief, child soldier rehabilitation in Africa, and more recently with the Aravind Eye Clinic in India. When the chance to work with The Nature Conservancy arose, it was only natural that Proof wanted to be a part of this initiative.
Brooks Dame, CEO of Proof, said this regarding the reforestation cause: “Wood, trees, and the forest have always been important to me personally and also the brand. When I started Proof the very first product created were a pair of sunglasses made from sustainable woods that were harvested from a managed forest. It is very important to me that these natural resources are protected.”
About Proof Eyewear
Proof was established in 2010 by three brothers in Boise, Idaho. They were inspired by their entrepreneur grandfather who started a wood sawmill and also by the outdoors around them. Proof creates one-of-a-kind eyewear from Eco-friendly materials such as sustainable woods that are sourced from managed forests, Eco acetate that is derived from the cotton plant and 5-ply maple skateboard decks. Every product is handmade and natural.
Shark Tank
Proof Eyewear made an appearance on “Shark Tank” on Friday, February 22, 2013. To watch the Dame Brothers pitching Proof Eyewear, visit http://abc.go.com/shows/shark-tank.
To learn more about Proof and to see the collection, visit www.iwantproof.com.
