Red Roof Inn® is 40 & Fabulous in 2013

Forty is the Magic Number All Year Long as Red Roof Kicks Off its 40th Anniversary Celebration

COLUMBUS, Ohio--()--Red Roof®, the leader in economy lodging celebrates a milestone anniversary this year, marking 40 years in business. Its “ruby” anniversary kicks off in big style with fun, cost-saving deals and promotions from March through October, culminating in a $40,000 Grand Prize for one lucky winner.

The 40th anniversary promotions begin in March with 40 free room nights for winners all over the country, and ends in October with a $40,000 Grand Prize. Red Roof is pulling out the stops with gifts for guests including a $19.73/night room rate for anyone checking in to a Red Roof who is celebrating his or her 40th birthday, Classic 1973 car, 6-night/7-day Family Stay package, Flat Screen TV, RediCard® points and so much more.

“Forty years in business is quite an achievement,” says Marina MacDonald, SVP Sales & Marketing, Red Roof Inn. “This year we’re going all out and including our valued guests in our 40th anniversary celebrations by giving the gift of travel through discounts, deals, promotions and giveaways. Red Roof is a legendary brand that has served travelers for four decades; whether traveling for business or leisure, we want all of our guests to know how much we appreciate their business.”

Red Roof’s 40th anniversary promotions are creative and inclusive. Travelers who stay at a Red Roof this year are eligible for entry into the 40 & Fabulous Sweepstakes, during which the brand is giving away a prize per month leading up to the grand prize of $40,000. Upon check-in, guests will receive a Sweepstakes entry card. At their convenience, guests should go to redroof40andfabulous.com and enter the information and the code from the card to be automatically entered to win the monthly prize and the Grand Prize. In addition to the $40,000 Grand Prize, guests will also be eligible to win:

  • One free night at a Red Roof location of winner's choice for 40 winners – March
  • 37" Flat Screen Television for 40 winners – April
  • 7-day/6-night trip for a family of 4 – May
  • NextGen® Flooring Package* for 40 winners – June
  • NextGen® Mattress Set for 40 winners – July
  • 1973 Classic Car* – August
  • 40,000 RediCard® Points equivalent to 6 Free Nights at a Red Roof Inn for 1**
  • $40,000 Cash Prize for 1– Grand Prize

*Prizes will be awarded in form of check.

**RediCard® account must be in good standing to receive prize.

Red Roof is also celebrating its 40 & Fabulous Anniversary by taking a look back through the years via a Digital Spot developed to highlight the emotional connection guests have with the brand and for travel. To view the Digital Spot please visit www.redroof.com/about_us/40_years_of_stories.

Travelers may become RediCard® members on redroof.com for access to current Red Hot Deals. RediCard® members in good standing are automatically entered into the 40 & Fabulous Sweepstakes and are also eligible to win one of eight (8) tablets.

No purchase necessary. Participants must be 18 years old or older. For the Official Rules, please visit redroof40andfabulous.com.

About Red Roof®

Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

Contacts

Hill+Knowlton Strategies
Paulina Garcia / Lindsey Norris, 305-443-5454
paulina.garcia@hkstrategies.com
lindsey.norris@hkstrategies.com

Release Summary

Red Roof, the leader in economy lodging celebrates a milestone anniversary this year, marking 40 years in business, with its 40 & Fabulous Sweepstakes.

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Contacts

Hill+Knowlton Strategies
Paulina Garcia / Lindsey Norris, 305-443-5454
paulina.garcia@hkstrategies.com
lindsey.norris@hkstrategies.com