The Coca-Cola Company slightly underperformed the world's soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of natural sweeteners in its beverages. The part acquisition of Aujan will help TCCC to accelerate its expansion into the Middle East and Africa region and the full takeover of Innocent is likely to boost its position in premium juice in Western Europe.
Euromonitor International's Coca-Cola Co, The in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
Scope of the Report
Highlights of Acquisitions
Geographic and Category Opportunities
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