LONDON--(BUSINESS WIRE)--The Alpari companies (“Alpari”), global providers of forex trading services, have brought professional footballers and sailors together in a game-changing sports challenge in the City of London. Featuring West Ham United first-team players, the unprecedented event also marked an expansion of Alpari’s global sponsorship portfolio with the announcement of Team Alpari FX, a professional sailing team led by former world champion skipper Adam Minoprio (NZL).
Watch the video of the stunt, including the remarkable trick shot.
Game-changing sponsorships
Alpari has shown true commitment to the sports and teams who share the same passion, drive and skill as forex traders. As an official sponsor of West Ham United since 2011, Alpari UK recently announced that the Alpari companies will take over as principal sponsor of the iconic east London club from the start of the 2013/2014 season. Following the club’s return to the Barclays Premier League this season and with the recent announcement of a new tenancy at the Olympic Stadium, West Ham United is certainly changing the landscape in football.
With the announcement of Team Alpari FX to its sponsorship portfolio, Alpari has further enhanced its commitment to the sport of sailing. In early 2012, Alpari became title sponsor of global sailing series the Alpari World Match Racing Tour (AWMRT). Alpari now extends this by supporting Adam Minoprio and Team Alpari FX as they prepare to compete on this season’s Tour.
Both West Ham United and Team Alpari FX will feature the Alpari FX Trading brand line on their team kit and apparel from the start of the 2013 sporting seasons.
Taking sport to new heights
The “Game Changers” stunt saw West Ham United players Winston Reid, Mohamed Diame, Guy Demel and Jordan Spence meet Team Alpari FX on the rooftop of the Alpari UK headquarters. The sailors and footballers raced through the city skyscraper and hit a remarkable trick shot at the finish line as skipper Adam Minoprio and David Swete challenged the footballers to kick a ball through a life ring from a distance of 25 yards.
David Hodge, Chief Marketing Officer, Alpari (UK) Limited, commented: “We are keen to support teams with game-changing potential and we believe Team Alpari FX and West Ham United have the necessary determination to succeed in shaping their sports. This determination is shared by Alpari as we reshape the forex industry by putting clients at the heart of everything we do.
“Both teams attract a large international audience and this will help Alpari reach out to supporters who can identify with the values that the teams share with us and our traders.”
Speaking on behalf of the West Ham United players, fellow Kiwi Reid said: “This truly was a game-changing trick shot! Being part of a sports challenge off the pitch and in a City skyscraper is about challenging the norm and that is what Alpari is about.”
Adam Minoprio, skipper, Team Alpari FX, said: “We’re delighted to team up with Alpari for the 2013 season of the AWMRT and join the other high-profile teams Alpari sponsors such as West Ham United. I won’t forget the trick shot in a hurry! Having visited Alpari’s headquarters, I feel excited about what the forex broker can offer the team and the sailing community.”
About the association of Alpari companies
Alpari serves global clients from offices in over 20 countries. Locations include London, New York, Tokyo, Shanghai (Representative Office), Dubai, Moscow, Mumbai and Frankfurt.
Alpari is more than a forex broker, it’s a complete trading service, offering cutting-edge trading technology and free research and training packages. Alpari provides forex trading services worldwide on a range of cutting-edge trading platforms, including the popular MetaTrader 4 (MT4). Alpari has been working with the developers of MT4 since the beginning and that is why Alpari is able to offer a unique trading package on the platform. Trading accounts start from USD200 and traders can use software programmes called Expert Advisors to automate their trading.
Alpari has a dedicated global sponsorship programme because the company believes in sharing its passion with individuals, teams and supporters who value excitement, determination and loyalty as highly as Alpari does. Its global sponsorship portfolio helps Alpari reach out to traders and potential traders in key regions around the world. Some of the high-profile sponsorships include the Alpari World Match Racing Tour (title sponsor) and West Ham United FC (an official sponsor).
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