upLynk Unveils Multiscreen Live Linear Streaming Service

Company Will Demo Service at 2013 NAB Show

2013 NAB Show

LOS ANGELES--()--upLynk, a video streaming technology provider, today announced its live linear streaming service that combines the best of traditional broadcast with broadband connectivity and opens up new possibilities in programming, reach and viewing experience. upLynk’s live linear streaming service gives content owners the opportunity to easily create a linear feed for viewers to access online, emulating their TV experience, complete with dynamic ad insertion and content replacement.

Disney/ABC Television is the company’s first customer and has already deployed upLynk to manage encoding and delivery of content for web, mobile and tablet streaming for the WATCH Disney apps: WATCH Disney ChannelWATCH Disney Junior and WATCH Disney XD. These free apps let viewers stream television shows on demand with live linear content available to authenticated subscribers. upLynk also enables the content and ad replacement on the fly for a seamless, TV-like viewing experience.

“The world is moving toward ubiquitous multiscreen connectivity, and new devices are making all content personal. Consumers want broadcast television on their tablets, smartphones, laptops, netbooks—for entertainment at home and on the go—and they expect high definition on everything,” said Andy Beach, analyst at The Diffusion Group. “Pay-TV providers are increasingly looking to roll out TV Everywhere services that extend subscriber services with live linear channels to grow their audience size and increase engagement across mobile platforms. The momentum behind multiscreen content delivery platforms is accelerating.”

upLynk’s live linear streaming service enables operators to quickly launch live channels complementing existing broadcast services while maintaining the high quality experience viewers are accustomed to and expect. upLynk integrates with existing playout automation systems to enable content and ad replacement, respecting all rules and rights restrictions set forth by the operator. Anyone can plug into upLynk’s open application programming interface (API). upLynk integrates with third party ad servers to insert ads on the fly, providing each user with unique, targeted ads during a linear broadcast. Additionally, closed captioning works the same across all platforms.

upLynk greatly simplifies the video streaming workflow and ensures each and every viewer, regardless of device, is able to enjoy the most TV-like experience available on iOS, Android, Windows desktop, Windows 8 apps, BlackBerry 10, Mac, Linux and Roku.

upLynk’s live linear streaming service is now generally available worldwide. Pricing for live and on demand content is based on hours encoded, stored and streamed. This means pricing is the same regardless of viewer device, bandwidth or location. There are no sign-up fees or support fees, and content replacement and ad integration capabilities are included at no additional charge.

For more information and to sign up for a free upLynk account visit www.uplynk.com. upLynk will also be showcasing its live linear streaming service at the 2013 NAB Show in its private suite at the Wynn Hotel and also on the show floor in the Amazon Web Services booth #SL10405.

About upLynk

upLynk streams live and on demand adaptive HD video to major platforms and devices in a fundamentally different way. By using a single adaptive video format across all devices, upLynk removes the duplicate costs of encoding, storage, playback, ad insertion and analytics—eliminating complexity and allowing for simpler, more agile video workflows. Combined with a simple and predictable pricing model, upLynk's high quality video is uniquely suited for broadcasters already involved in a massive deployment or deploying IP video for the first time.

Contacts

Radi8 Creative
Mary Kay Crocker, 801-592-5575
marykay@radi8creative.com

Release Summary

upLynk powers encoding and delivery of content for web, mobile and tablets for the WATCH Disney apps. Free apps let viewers stream TV shows on demand and live with dynamic content replacement.

Sharing

Contacts

Radi8 Creative
Mary Kay Crocker, 801-592-5575
marykay@radi8creative.com