Mamas & Papas®, Great Britain’s Favorite Baby Brand, Launches e-Commerce Site in the United States

American Parents Can Now Shop Online for Mamas & Papas’ 2013 Range, Including the Brand’s New Babywear Collection, at www.mamasandpapas.com

SOUTHBURY, Conn.--(BUSINESS WIRE)--Mamas & Papas^®, Great Britain’s favorite baby brand and one of the world’s leading nursery retailers, is proud to announce the arrival of the first Mamas & Papas U.S. e-commerce website. Starting today, parents, grandparents and gift givers can visit www.mamasandpapas.com to purchase the unique range of Mamas & Papas’ high quality and innovative baby products, which includes strollers, high chairs, infant positioners, interiors, toys, gifts and the brand’s new Babywear collection, a stylish and modern line of clothing for petite newborns through four years old.

“Whether you’re an expecting, new or experienced parent, the truth is that sometimes there’s not enough time in the day to get to the store to buy the products you need for your baby”

Knowing how hard it can be to shop for baby, Mamas & Papas designed the new and easily navigable mamasandpapas.com based on parenting experiences of their own to conveniently deliver the complete Mamas & Papas experience to parents. Before confidently purchasing products directly from the site, parents can read product reviews from other moms and dads from around the world. In addition, visitors can purchase eGift cards on the site, find the nearest authorized Mamas & Papas retailer, and sign up to receive the latest brand news.

“Whether you’re an expecting, new or experienced parent, the truth is that sometimes there’s not enough time in the day to get to the store to buy the products you need for your baby,” said Olivia Robinson, creative director, Mamas & Papas. “The addition of the e-commerce site will not only give parents, but also grandparents, aunts & uncles and gift givers another reliable, convenient and comprehensive channel for purchasing Mamas & Papas products with comfort and ease.”

To coincide with the e-commerce launch, Mamas & Papas is introducing its successful and highly-anticipated U.K. Babywear line to American families this month. Available exclusively on the Mamas & Papas website in the U.S., the Babywear collection features high quality fabrics, vibrant colors and stylish designs for young boys and girls zero to four years, from everyday essentials like bibs and onesies to fashionable outfits perfect for playtime.

Known for creating products that add simplicity to parents’ daily routines, Mamas & Papas has been trusted by parents in the U.K. for more than 30 years. The brand first launched in the U.S. market in 2010 at Babies“R”Us and specialty stores nationwide, as well as online at Babiesrus.com. For the latest product news and more, visit Mamas & Papas on Facebook and Twitter.

About Mamas & Papas

Mamas & Papas, Britain’s favorite nursery brand, was established in 1981 by Luisa and David Scacchetti, young parents seeking baby products that were modern and practical for everyday use. More than thirty years later, the family business that they created is now run by their daughters, Amanda and Olivia, who, as parents themselves, ensure that each product is designed with parents and children in mind. Based in Yorkshire, England, the company employs 1,700 people around the world and heavily invests in research and product development to create the most unique, useful and high quality products possible. Mamas & Papas’ award-winning products are beloved by parents around the globe, including the United States, where the company recently brought its products to market. Most recently, the brand’s Baby Snug was recognized as a top baby product by Parent Tested, Parent Approved, a trusted U.S. children’s award program. For more information about Mamas & Papas, please visit www.mamasandpapas.com.