NEW YORK--(BUSINESS WIRE)--Metro, the No. 1 free daily in the United States, unveiled its new image with the re-launch of its website, metro.us, as well as refreshed design of the print editions, which now include more premium advertising opportunities.
The new metro.us integrates Responsive Web Design, allowing a seamless user experience across all devices – smartphones, desktops and tablets. Improved features allow more customizable advertising opportunities, including advanced capabilities to handle rich media and interactive creative. The website was developed in partnership with 1/0 Technology Corp, a leading New York interactive development firm.
The refreshed print design allows more space for in-depth reportage and viewpoints so that readers can enjoy more news and entertainment during their morning commute. Metro stories now have more visual appeal: captivating headlines, big photographs and easy-to-read graphics. Metro is covering all the angles — from readers’ tweets to expert analysis — both locally and internationally. Metro is your hometown newspaper with a global reach — free of charge.
For advertisers, the design refresh includes new high impact advertising units such as a premium front cover unit, the “Super SkyBox,” and the Spadea, a foldout advertisement which are both available in New York and Philadelphia editions.
“Metro is continually evolving and innovating to better cater to the needs of both readers and advertisers,” Yggers Mortensen, Metro US Publisher and CEO commented. “Our mission is to provide an engaging reading experience, which, in turn, creates great opportunities for clients both in print and online.”
The evolution reflects Metro’s increased momentum. The latest Scarborough readership survey credited Metro with a year-over-year readership increase of 16% to an all-time record of 1.3 million daily readers [Scarborough R2 2012].
ABOUT METRO
Metro is the world’s largest newspaper – attracting a young, active, audience of over 20 million daily in more than 100 cities worldwide. In the US, Metro was launched in 1999 and is now the #1 most read free daily nationwide with 1.3 million daily readers. Designed for a 20-minute read, Metro delivers news and entertainment to commuters Monday through Friday. Local, national and international news and features are presented without bias, showcasing a metropolitan attitude and style.
To learn more, visit: www.metro.us