DUBLIN--(http://www.researchandmarkets.com/research/xdcbfq/photographic) has announced the addition of the "Photographic Services" report to their offering.)--Research and Markets (
Companies in this industry provide services such as commercial and industrial photography, portrait photography, and special events photography. Major companies include portrait studios CPI Corp and Lifetouch, along with commercial photo services Getty Images and Corbis.
The US photographic services industry includes about 18,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $6 billion. Low growth is forecast for the next two years. Challenges for the industry include increased use of digital photo technology by consumers and pressure on corporate marketing spending.
Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The portrait studio segment is fragmented: the 50 largest companies generate less than half of segment revenue. The commercial photography segment is highly fragmented: the 50 largest companies generate about 20 percent of segment revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are family portraits and images for corporate advertising and marketing materials. Portrait studios account for about 60 percent of industry revenue. Peripheral sales (frames, albums, and related products) make up a small fraction of total revenues.
Key Topics Covered:
1. Industry Overview
2. Quarterly Industry Update
3. Business Challenges
4. Business Trends
5. Industry Opportunities
6. Call Preparation Questions
7. Financial Information
8. Industry Forecast
9. Web Links and Acronyms
For more information visit http://www.researchandmarkets.com/research/xdcbfq/photographic