Pop Music Sensation Kaya Jones to Launch Hollywood Doll Fashion Line at Style Fashion Week L.A.

LOS ANGELES--(BUSINESS WIRE)--Kaya Jones, best known as one of the lead singers for popular girl band The Pussycat Dolls, will be launching her Hollywood Doll fashion line at Style Fashion Week L.A., held March 11-15 in Los Angeles.

“I wanted to create a look that would inspire young girls about individuality and freedom of expression in a way that would be appealing to them and their parents”

The Hollywood Doll fashion collection was inspired by Jones’ belief that girls should be allowed to be girls and not forced to grow up too fast. Hollywood Doll encourages girls to show their “inner diva” and express themselves by what they wear and giving them a look that is fun, fresh, whimsical and bold with lots of color and energy to create an edgy fairytale-like feel.

The Hollywood Doll fashion show will be held on Wednesday, March 13 at 6:30 p.m. at the historic Vibiana Cathedral at 214 South Main Street, Los Angeles. Jones will be giving a special live performance just prior to the start of her show. The show is open to registered buyers and media.

Jones designed the collection with noted fashion designer and stylist Traver Rains, who co-founded the fashion label Heatherette and has been a judge on both “America’s Next Top Model” and “Project Runway.” Rains has dressed celebrities including Madonna, Gwen Stefani, Britney Spears, Mariah Carey and dozens of others. He has appeared as a fashion correspondent on MTV, E!, CNN and The Today Show.

“I wanted to create a look that would inspire young girls about individuality and freedom of expression in a way that would be appealing to them and their parents,” said Jones. “A lot of what is designed for young girls today lacks a sense of fun and whimsy, and I’m hoping to bring that back because I think it builds self-esteem and confidence and provides a release for many of the pressures faced by young girls in today’s world.”

The Hollywood Doll brand will also include accessories, beauty products and a collection of dolls that will wear replicas of apparel from the fashion line.

Style Fashion Week L.A. has made a global impact on the fashion scene by giving Los Angeles-based designers a world-class platform to showcase their collections. SFW represents the diverse culture that embodies the people of Los Angeles, making the City of Angels a fashion hub and being a leader in the world’s fashion community. More information is available at StyleFashionWeek.com.

Kaya Jones was a lead singer for The Pussycat Dolls, which was one of the most popular girl groups in history having sold more than 15 million albums and 40 million singles worldwide making them one of the most recognizable and bestselling music brands of the decade. Since leaving the group, Jones has brought her own sound to the masses and developed her career as a solo artist. Her solo hit singles include “Hollywood Doll” and “Take It Off,” both of which became top dance songs throughout the world. More information is available at KayaJones.com.

Note to media: high-resolution images of the Hollywood Doll fashion collection are available at KayaPressKit.com.