Research and Markets: Amazon's Kindle: Dominating the E-book Market While Selling at Cost Price

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kv26t8/amazons_kindle) has announced the addition of the "Amazon's Kindle: Dominating the e-book market while selling at cost price" report to their offering.

“Amazon's Kindle: Dominating the e-book market while selling at cost price”

E-book sales show exceptional growth while physical book sales suffer. First Kindle was released in November 2007 with first tablet released November 2011, currently over 1.5mn titles are available at Amazon.com. Dominating the US and UK e-book and e-reader markets, devices are sold at cost price. Amazon acts as publisher and retailer, prompting publishers to switch to agency model for e-books.

Features and benefits

- Describes topics such as innovative products, business models, and significant company acquisitions.

- Fact-based and presented in an accessible style, this report explains the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Through the Kindle app, Amazon is able to gain revenue and sales on rival devices, ensuring the company is able to gain market share in the e-book market without selling any physical devices. Its e-readers are the most popular, however its new tablets have taken market share in terms of the types of devices used to read e-books.

Your key questions answered

- How has Amazon positioned itself as the leading retailer of e-readers and e-books?

- How have Apple and traditional publishers reacted to Amazon's dominance in the e-book market?

Key Topics Covered:

OVERVIEW

- Catalyst

- Summary

E-BOOK SALES SHOW EXCEPTIONAL GROWTH

- Digital sales outstrip hardcover sales in the US

- E-book adoption varies from country-to-country

THE AMAZON KINDLE

- Amazon enters the e-reader market

- Fifth generation of Kindles includes the Paperwhite

- The Kindle Fire and Fire HD

AMAZON SEEKS ADDITIONAL REVENUE STREAMS

- Kindles made available in traditional brick and mortar stores

- Waterstones partnership surprises many

- Amazon sells latest Kindle tablets and e-readers at cost price

- The Kindle app

AMAZON'S KINDLE RIVALS

- Amazon's dedicated e-reader rivals play catch-up

- Barnes & Noble's Nook, the Sony eBook Reader, and the Kobo

TRADITIONAL PUBLISHING HOUSES RESPOND

- Apple and the big six move to counteract Amazon

- Publishers change pricing model for e-books

- US government sues Apple and five of the big six publishers

- Apple and Publishers reach agreement, Penguin settles and merges

CONCLUSIONS

- Innovation and solid strategy key to Amazon's success

APPENDIX

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