Research and Markets: Global Pharmaceutical Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/n8k5l6/global) has announced the addition of iCD Research's new report "Global Pharmaceutical Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" to their offering.

"Global Pharmaceutical Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry is a new report that analyzes how pharmaceutical industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014.

Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global pharmaceutical industry suppliers and how spending by global pharmaceutical industry suppliers will change, providing an insight into global marketing behaviour. In addition, the report identifies future growth of global pharmaceutical industry buyers and suppliers and MandA activity.

This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

What is the current market landscape and what is changing?

The average size of the annual marketing budget of global pharmaceutical industry supplier respondents stood at US$4.2 million in 2012, a figure that decreased to US$2.6 million in 2013.

What are the key drivers behind recent market changes?

In the process of choosing marketing agencies, the 'ability to target specific audience niches', 'strategic and tactical consulting', and the 'ability to generate leads or setup customer meetings' are considered the most important factors by global pharmaceutical industry suppliers.

Key Features and Benefits of this report:

Projects industry trends and revenue growth expectations in 2013.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying the overall size of the marketing budgets of global pharmaceutical industry supplier companies.

Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013-2014.

Companies Mentioned Include:

- Eli Lilly

- Avid Radiopharmaceuticals

- Roche

- Johnson and Johnson

- Mozambica

- Mozambican Medicines Company

- Mylan Pharmaceuticals Private Limited

- AstraZeneca

- MedImmune

- WuXi AppTec

- Pfizer

- Bristol-Myers

- Sanofi

- Astellas Pharma

- Sanwa Kagaku Kenkyusho

- STS Health

- Avita Medical

- Guppy Plastics

- Mylan Laboratories

- TiGenix

- DiaMedica

- Suzhou Pharma

- Arrowhead Research

- Shire

- biOasis Technologies

- UCB

- Immunovative Therapies

- Lonza

- UBICHEM Group

- UBICHEM Pharma

- BASF

- Equateq

- SAFC

- Sigma-Aldrich

- Semantelli

- Novartis

- and many more...

For more information visit http://www.researchandmarkets.com/research/n8k5l6/global

Source: iCD Research

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Pharmaceuticals

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Pharmaceuticals