SAN DIEGO--(BUSINESS WIRE)--CLR Roasters, LLC, a wholly owned subsidiary of AL International, Inc. (OTC Pink: JCOF) (www.alintjcof.com), announces it has expanded its Direct Store Distribution (“DSD”) routes for its company owned Café La Rica Gourmet Espresso and Josie’s Java House assortment of coffee blends and flavors.
Since the Florida based DSD program was launched in September of 2012, CLR Roasters (“CLR”) company owned brands have experienced significant store penetration in Florida. Café La Rica and Josie’s Java House entered the year available in 231 locations in South Florida and now are available in over 450 stores throughout the state of Florida.
Café La Rica and Josie’s Java House are authorized in the following stores in Florida - 318 Publix Super Markets, 150 Winn-Dixie stores, 192 Wal-Mart stores, 33 Sedano’s Supermarkets, as well as being distributed by Associated Grocers, which services 450 independent stores throughout the state.
Additionally, within Wal-Mart stores, Café La Rica and the Josie’s Java House brands are expanding their presence across the nation. In 2012, Café La Rica was available only in Florida. Today, Café La Rica, along with the addition of three Josie’s Java House items, has these brands on the shelves of 759 Wal-Mart’s in 14 states. Café La Rica is being marketed in the following eight states – New York, New Jersey, Florida, Georgia, North Carolina, South Carolina, Pennsylvania, and Illinois. Josie’s Java House is available in California, New York, Arizona, Nevada, Ohio, West Virginia, and Pennsylvania.
Ernesto Aguila, CLR’s President of Roasting, said, “We appreciate our growing partnership with some of America’s strongest and largest retailers. We are most excited about the success of a recent rollback program being offered in Wal-Mart Stores as well as a number of promotions taking place within Winn-Dixie, Publix Super Markets and various independent retailers across the state.”
About AL International
AL International, Inc. (OTC Pink: JCOF) (www.alintjcof.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011.
About CLR Roasters
CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned subsidiary of AL International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.
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