ADDING MULTIMEDIA RockTape™ Enters NASCAR, Sponsors Female Pit Crew Member, Christmas Abbott

First-ever, female NASCAR Sprint Cup Series pit crew member, Christmas Abbott, debuts in NASCAR’s Camping World Truck Series as a front tire changer with veteran driver, Jennifer Jo Cobb.

LOS GATOS, Calif.--()--RockTape™, the world’s strongest brand of kinesiology tape, propels athletes towards achieving their best by helping them overcome injury and increasing performance. For the first time in the history of NASCAR, a pit crew athlete is bringing sponsorship to the team with lead sponsor, RockTape.

Worn by athletes around the world, RockTape helps NASCAR pit crew member and CrossFit champion, Christmas Abbott, power through the intense physical demands of being on the racetrack.

“The hazards and risk of injury in any sport will always be there,” says Christmas. “You can wear an injury like a badge of honor but if the healing process lingers, it can be a sore reminder of what you can’t do. RockTape gets me back to what I enjoy doing sooner than later.”

Applied directly to the skin, RockTape improves circulation to the injured area, expediting the healing process and in some cases can result in immediate mobility. RockTape also decreases tissue swelling associated with edema, allowing muscles to feel refreshed and invigorated. With RockTape, athletes can go stronger, longer.

“Congratulations to Christmas on this amazing accomplishment. She is an incredible athlete and inspiration to many, says RockTape CEO Greg van den dries. “We are honored that we can support her during this history-making event.”

RockTape supplies Christmas with RockTape and Rock Sauce™, a powerful pain relieving lotion. Combined or used separately, any athlete or sports enthusiast can benefit from the increased stamina, pain relief and endurance.

Be sure to watch Christmas Abbott in action this Friday February 22nd at 8pm live on Speed Channel. Follow Christmas on Twitter for updates @christmasabbott and join the conversation on Facebook.

For more information visit www.rocktape.com; follow us on Facebook and Twitter: @RockTape.

About RockTape -- RockTape is a kinesiology tape and is fantastic for treating common sports injuries like shin splints, plantars and runner’s knee. RockTape also can increase endurance by promoting blood flow during an athletic event. Rock Sauce is the newest product and is a topical pain reliever. Rock Sauce is one of the most powerful pain relieving lotions you can buy over-the-counter. When Rock Sauce and RockTape are combined, the athlete is completely revitalized.

Contacts

PR at RockTape
Stacey Pinneke, 510-589-8308
stacey@rocktape.com
or
Spire Sports + Entertainment
Ted Bullard, 704-269-8332
tbullard@spiresportsinc.com

First female pit crew member, Christmas Abbott, debuts at Daytona (Photo: Business Wire)

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Release Summary

RockTape is kinesiology tape and is fantastic for treating common sports injuries like shin splints, and runner’s knee. RockTape increases endurance and relieves fatigue by promoting circulation.

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Contacts

PR at RockTape
Stacey Pinneke, 510-589-8308
stacey@rocktape.com
or
Spire Sports + Entertainment
Ted Bullard, 704-269-8332
tbullard@spiresportsinc.com