DELRAY BEACH, Fla.--(BUSINESS WIRE)--On March 1st, Delray Beach will be the first U.S. city to experience Polaroid Fotobar, a one of a kind, revolutionary new retail concept. Opening at Delray Marketplace, the city’s newest multi-use development, Polaroid Fotobar invites customers to finally liberate their photos from smartphones, cameras, social platforms, or simply old photos hiding in shoeboxes. In one visit, unique and permanent art is created, choosing from a variety of materials including canvas, metal, bamboo and more.
In a world where most photos live digitally, Polaroid Fotobar will reintroduce the tangible photograph. “When I ask people to show me their favorite picture, they take out their phone. My next question is, does that image live outside your phone, exquisitely framed on a wall, desk or shelf?” said Warren Struhl, CEO and Founder of Polaroid Fotobar. “Nine times out of ten they say ‘No,’ with strong emotion. I realized this was a pain point in people’s lives.” The business visionary believes the solution lies not only in making photos come to life, but also making the experience pleasant, educational and fun. “We are truly excited to open our first store. We cannot wait to help patrons liberate their personal images and create beautiful works of art!”
Polaroid Fotobar will also provide a fun place for photography aficionados and amateurs of all ages to nurture their interest in photography, photo sharing and art. The 2,000 square foot store is also equipped with “The Studio”. This multi-purpose room will host free photography classes, private parties for all ages, professional portrait sessions and other special events.
“Polaroid is known as the brand that revolutionized photography 60 years ago with the instant picture,” said Polaroid President and CEO Scott W. Hardy. “We are doing it again with these innovative, new retail stores. Polaroid is about sharing life’s most precious and memorable moments. We continue to be about self expression, creativity & fun, and Polaroid Fotobar represents a perfect modern expression of those values.” Committed to being community advocates, Polaroid Fotobar has several initiatives planned to involve the local photography and art community. The store will showcase a “Community Wall” with more than 100 photographs submitted by local, amateur photography enthusiasts. Polaroid Fotobar will also partner with Art House of Delray, a non-profit dedicated to increasing art awareness in Delray Beach. Art House of Delray will receive a percentage of the store’s grand opening proceeds. Lastly, Polaroid Fotobar will team with several local ‘Instagrammers’ to host an in-store exhibit of their best works.
Discover more at www.polaroidfotobar.com. Follow our journey and share with us on Twitter @Fotobar and Polaroid Fotobar on Facebook and Instagram.
The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.
In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood for. For more information, visit http://www.polaroid.com or http://www.polaroidstore.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC., used under license.
Fotobar, LLC trademarks and service marks include, but are not limited to "Fotobar" and "Fotomail”