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http://www.bi-lo.com
February 20, 2013 09:11 AM Eastern Daylight Time 

BI-LO Adds Hundreds of Ways to Earn Fuel Savings Even Faster

Introduction of Item-Based Bonus Rewards Bring Greater Value to Grocery Shopping

GREENVILLE, S.C.--(BUSINESS WIRE)--As the Wall Street Journal reports prices at U.S. gasoline pumps have climbed for 32 consecutive days to a four-month high, BI-LO today announced it has expanded its popular fuelperks! program to now include hundreds of additional fuelperks! bonus rewards grocery items that will help customers rack up from 5 to 50 cents per gallon per item. This potentially means bigger and quicker savings for customers who have a BI-LO BONUSCARD®.

Available in all BI-LO stores, the fuelperks! program is a simple way of saving money on gas. For every $50 in qualified purchases a shopper spends at BI-LO, they receive a 5 cents per gallon reward applied to their BI-LO BONUSCARD that is used at the pump to roll down the price of gas. Bonus fuelperks! rewards are promoted weekly and available on individual or bundled items for even greater savings. Both the $50 spend threshold and accumulated bonus fuelperks! rewards are tracked automatically – and in “real time” – through the BONUSCARD.

$50 Spent on Groceries =   5 cents per gallon +
Two Bonus fuelperks! Rewards Items
at 5 cents per gallon =
10 cents per gallon +
Two Bonus fuelperks! Rewards Items
at 10 cents per gallon =
20 cents per gallon +
Total fuelperks! Rewards = 35 cents per gallon

For example, a customer who spends $50 on groceries in one trip automatically earns 5 cents per gallon with the standard fuelperks! rewards offer. If this customer, within their $50 total, also purchased two bonus rewards items worth 5 cents and two bonus reward items at 10 cents per gallon, then the potential fuelperks! rewards from this trip could equal 35 cents — not 5 cents — per gallon off their next fuel purchase at participating gas stations.

Customers can redeem their fuelperks! rewards right away or build rewards for up to a month with an additional three months to redeem at the pump for up to 20 gallons of gasoline and, for safety reasons, may only be used while fueling a single vehicle. For example, savings acquired in February are good until the end of May. fuelperks! rewards are redeemed by inserting the BI-LO BONUSCARD in the dispenser at participating fuel sites or by presenting a BONUSCARD to the cashier at the fuel station.

Bonus items and their cents per gallon value will vary each week, and each offer may contain limitations. The list of bonus items and their rewards value can be found in store with the BI-LO circular, as well as online at www.bi-lo.com/promotions. Customers will also receive fuelperks! rewards information

Instantly at the bottom of their sales receipts, including current fuelperks! rewards earned for the most recent shopping trip, overall fuelperks! rewards earned to date, expiration dates of fuelperks! rewards earned, and fuelperks! rewards balance.

Customers who already have a BI-LO BONUSCARD registered for the fuelperks! program can begin earning bonus rewards by purchasing this week’s bonus items. Customers who are new to the program can sign up for a sign up for a BONUSCARD in-store or online at www.bi-lo.com and start saving right away.

The BI-LO fuelperks! program is part of the Fuel Rewards Network™, which is owned and operated by Excentus Corporation.

About BI-LO

BI-LO is a subsidiary of BI-LO Holding, which is the ninth-largest traditional supermarket chain in the United States. Under the banner names of BI-LO and Winn-Dixie, the company employs 63,000 team members who serve customers in 686 grocery stores and 493 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal team members, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com and www.winn-dixie.com.

Contacts

BI-LO, LLC.
Todd Lynch, 904-596-2027
904-233-0123 (cell)
toddlynch@sjp.com

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