DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/wm62bd/ice_creams_and) has announced the addition of the "Ice Creams & Frozen Desserts Market Report 2013" report to their offering.
This Key Note report examines the ice cream and frozen desserts industry in the UK, which is estimated to have grown by 3% in 2012.
Ice cream makes up the majority of the market; the sector can be further divided into take-home ice cream and wrapped impulse sales. Premium and luxury ice creams are the driving force behind growth in the industry, and new flavours and product innovation are also pushing up sales. Both large global brands and smaller UK specialists operate in the market. The frozen desserts market is dominated by own labels.
The economic crisis has changed consumer habits in the UK. Cash-strapped Britons are no longer be able afford to dine out. However, they still want to treat themselves and are buying quality products, including ice cream and frozen desserts, but they are limiting purchasing frequency. Ice cream is being bought as a guilty pleasure for indulgent occasions and as rewards. In addition, consumers are treating themselves to desserts to add excitement to the dinner occasion, as well as snacktime. However, sales in frozen desserts have been slow because the sector must compete with other food aisles in the market, particularly chilled desserts.
Changes in household composition have also had an impact on the ice cream and frozen desserts industry in the UK. The rise in single- and two-person households over the past 30 years has created a niche in the market for small pots and other mini formats. Moreover, smaller versions also emphasise the treat' aspect of ice cream and frozen desserts. In addition, manufacturers are warding off rising production costs by charging more per gram than for larger tubs and transferring part of the burden to consumers. Despite dwindling finances, consumers are willing to spend more for quality products.
Furthermore, ice cream and frozen desserts manufacturers are expanding their consumer base by introducing healthier options and dairy-free alternatives. Frozen yoghurt was launched in the UK in April 2012 and is deemed to have significant potential. Products for lactose-intolerant consumers are also emerging. There has also been a rise in the use of sustainable ingredients in the market.
Although the ice cream and frozen desserts industry is enjoying steady growth and remains resilient, manufacturers are operating in a difficult environment. Value growth in 2012 was at its lowest in 5 years due to heavy promotional activity and falling volume sales. Still, Key Note expects that the industry will continue to experience positive growth in the future. Between 2013 and 2017, the value of the market is expected to rise by 12.8%.
- Fredericks Dairies Ltd
- General Mills UK Ltd
- Mars Chocolate UK Ltd
- R&R Ice Cream UK Ltd
- Unilever Plc
For more information visit http://www.researchandmarkets.com/research/wm62bd/ice_creams_and