INDIANAPOLIS--(BUSINESS WIRE)--Runners, rejoice. The Finish Line, Inc. (NASDAQ: FINL) announced today the distribution of the Nike Flyknit Lunar1+, in stores tomorrow.
“Nike Flyknit Lunar1+ is part of the same iconic Flyknit collection the 2012 U.S. Olympic team wore at last summer’s Games,” said Scott Hoffman, Finish Line’s executive vice president and chief merchandising officer. “The Lunar1+ is precision engineered to give our customer the perfect fit for the perfect run.”
Nike Flyknit Lunar1+’s innovative ultra-lightweight knit upper fits like a second skin and features new wrap-around Flywire cables that cradle the foot for lockdown support and a responsive ride. The shoe is one of Nike’s most eco-friendly, made with a construction process that minimizes weight and waste.
Nike Flyknit Lunar1+ will sell for $159.99 in Finish Line stores and online. It will be available in 12 electric color combinations for both men and women.
Finish Line will launch Nike Flyknit Lunar1+ on Thursday, Feb. 14 with the largest, most integrated omni-channel campaign of the season. This includes three-dimensional Flyknit displays and video monitors within select Finish Line stores and Nike Track Club locations. In-store events will be hosted in key markets featuring a steaming process that allows consumers to have their Flyknits custom fit to their feet.
Nike Flyknit Lunar1+ will also be the main feature on FinishLine.com including key display and content areas. Consumers will be able to take a short quiz to determine which Nike Flyknit is their perfect fit and enter to win a $1,000 Finish Line shopping spree. The campaign is heavily focused on social media with plans that extend to Facebook, Twitter, Google+ and Pinterest.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 646 stores in malls across the U.S. and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and “like” Finish Line on Facebook at Facebook.com/FinishLineUSA.
Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 25 specialty running shops in eight states and the District of Columbia under The Running Company, Run On! and Road Runner banners. More information is available at www.run.com.
This news release includes statements that are or may be considered “forward-looking” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,” “outlook,” “potential,” “optimistic,” “confidence,” “continue,” “evolve,” “expand,” “growth” or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company’s reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company’s stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company’s capital allocation strategy); and the other risks detailed in the company’s Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.