Award-Winning PR and Digital Media Firm PAN Communications Adds Four Clients to its Technology Portfolio

BOSTON--(BUSINESS WIRE)--PAN Communications, a public relations and digital media leader driving communications strategy for technology, consumer and healthcare industries, announced that the firm has added four new accounts to its technology portfolio, further strengthening the practice’s already impressive roster.

“These brands span a variety of different industries, but each has its own, unique story that the agency is excited to help them appropriately position and effectively communicate”

The four new clients include:

• Veracity Payment Solutions (Atlanta, GA) - Veracity is a merchant acquirer and provider of payment transaction processing services, related software applications and other value-added products to primarily small and medium sized merchants. The Company’s vision is to devise and deliver emerging payment solutions that have traditionally been available to only larger financial institutions and businesses.
• Caserta Concepts (New Canaan, CT) - Caserta Concepts is a consulting and technology services firm that specializes in data warehousing, business intelligence and big data analytics. With a network of more than 200 data warehousing, master data management (MDM) and big data analytics professionals, Caserta Concepts collaborates with global Fortune 1000 clients to access their data, generate new insights, and gain a competitive advantage.
• Outerlink Global Solutions (Wilmington, Mass.) - Outerlink Global Solutions is a first-responder communications provider for M2M applications including voice, text, satellite tracking, and efficiency diagnostics for mixed air, ground, marine and utility mobile fleet operators.
• Conduit Systems (Lincoln, RI) - Conduit Systems delivers complete and cost-effective information technology support and services that enable small and mid-sized companies the ability to focus on doing what they do best -- making their businesses thrive.

Key factors during the selection processes included PAN’s strategic approach coupled with the firm’s aggressive, results-driven influencer programs. Furthermore, PAN’s integrated communications formula and sophisticated measurement offering continue to be key points of differentiation for the 50-person firm. A sample of the services being offered include messaging/positioning, media and analyst relations, content creation and marketing, social media development and implementation, listening and monitoring data and analytics, targeted vertical market programs, trade show, speaking and awards support, to name a few.

“These brands span a variety of different industries, but each has its own, unique story that the agency is excited to help them appropriately position and effectively communicate,” said Mark C. Nardone, EVP at PAN. “Our firm is offering data-driven analysis to support the strategic direction for many of these programs. By focusing on our client’s target audiences as well as the right combination of content creation – whether it’s digital or visual, our talented teams will be creating compelling campaigns and strengthening the image of these innovative companies who are leading the way in their respected markets.”

About PAN Communications

With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to innovative companies that lead their industries or those that aspire to, PAN drives strategic public relations for consumer, technology and healthcare brands. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.