Greater Bay Area McDonald’s Introduces First New Fish Entrée in More Than 50 Years

New Fish McBites feature wild-caught Alaska Pollock responsibly sourced from Marine Stewardship Council certified sustainable fisheries

SAN FRANCISCO--()--As Greater Bay Area McDonald’s celebrates the 50th anniversary of the classic Filet-O-Fish sandwich, the company is making waves with a new limited-time fish menu option—Fish McBites. Available through March in Greater Bay Area restaurants, Fish McBites are crispy, tender pieces of wild-caught Alaska Pollock. The Alaska Pollock used in both Fish McBites and the familiar Filet-O-Fish sandwich, is responsibly sourced from Marine Stewardship Council (MSC) certified sustainable fisheries, making McDonald’s the first fast food chain in the U.S. to offer MSC certified sustainable fish on its menu all year long.

Conveniently packaged for today’s on-the-go consumer, Fish McBites are available in four sizes: snack (3 ounces), regular (5 ounces), shareable (10 ounces) and as a Happy Meal entree. To celebrate its debut, which is just in time for Lent, consumers can enjoy snack-size Fish McBites for $1 from February 12-14 at participating restaurants.

“We’re excited to bring Fish McBites to our customers in the Greater Bay Area,” said Steve Peat, president of the Greater Bay Area McDonald’s operators association. “We know how much our customers care about the environment and sustainable food options. This is a fun, new way for adults and children to enjoy the delicious, high-quality fish we serve at our restaurants.”

Recent research shows that kids and parents want to see seafood on kids’ menus1. The limited-time Fish McBites Happy Meal responds to this demand by offering kids the first-ever fish entrée option for the iconic Happy Meal. Fish McBites Happy Meals with 1 percent low-fat white milk, 100 percent apple juice or fat-free chocolate milk, meet new nutrition criteria in the Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative.

For more information about Fish McBites, nutrition information, or Greater Bay Area McDonald’s commitment to the community and sustainability, visit https://twitter.com/McD_BayArea or http://bit.ly/McDonaldsBayArea.

About Greater Bay Area McDonald’s

The Greater Bay Area McDonald’s Cooperative is comprised of individuals who own and operate 255 McDonald’s restaurants in the 15-county Bay Area region. Local McDonald’s owner/operators are committed to their communities, supporting programs including Ronald McDonald House Charities (RMHC) of the Bay Area, the Ronald McDonald House in San Francisco and the Ronald McDonald House at Stanford, two dental Care Mobiles serving the Peninsula and Contra Costa County, and the RMHC Scholarship program. Follow McDonald’s of the Greater Bay Area on Twitter @McD_BayArea for up-to-date information, announcements, and prize giveaways.

The following trademarks used herein are owned by McDonald’s Corporation and its affiliates: McDonald’s, Fish McBites, Happy Meal and Filet-O-Fish. © 2013 McDonald’s

12012 Kids and Parents Discovery Survey, conducted for Kidzsmart Concepts with The Restaurant Mom and Cincinnati-based Directions Research

Contacts

for Greater Bay Area McDonald’s
Liz Santos, 415-318-4310
esantos@golinharris.com

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Contacts

for Greater Bay Area McDonald’s
Liz Santos, 415-318-4310
esantos@golinharris.com