Weaver’s Coffee & Tea Continues to Support the Fight Against Breast Cancer With Its Seasonal Launch of Astral BlendTM Coffee

SAN RAFAEL, Calif.--()--Wild Card Roasters, LLC an artisan coffee roasting company, continues to support breast cancer research funding for local hospitals and community organizations that provide breast health education, breast cancer screening and treatment with the seasonal launch of Astral Blend™ & Decaf Astral Blend™ coffees under their Weaver’s Coffee & Tea brand.

The incredible cherry blossom, which blooms in the spring, was chosen as the inspiration for Astral Blend’s label. The first buds of this flower herald the change in season, as does Astral Blend, which is offered February through May, then again in October in honor of Breast Cancer Awareness Month.

Weaver’s Astral Blend and Decaf Astral Blend coffees are available across the United States at gourmet grocery and specialty stores, Northern California Whole Foods Market, Weaver’s Coffee & Tea Café in San Rafael, CA, and online at weaverscoffee.com.

Using his unique style, John Weaver, master roaster and president of Coffee & Tea hand-roasts Astral Blend using 100% Fair Trade Certified™ and Certified Organic coffees. “I first crafted Astral Blend in 2011 to honor my mother and all the women in my life,” said Weaver. Giving back to the community while doing something I love is just amazing. Astral Blend is best described as sweet, smooth and a little sassy — just like most of the women in my life!”

Perfecting Astral Blend means paying close attention to the specific balance between aroma, flavor, acidity and body. Weaver works completely by hand (his roasters are entirely mechanical) so he can truly control the time, temperature and load size of each batch of coffee he roasts. “Hand-roasting coffee is my passion and each year I look forward to creating Astral Blend because I get to do something I love, roast coffee, and at the same time support non profit organizations.”

“Astral Blend is just a glimpse into John’s amazing thirty-three year coffee journey,” said Michael Brown, CEO of Wild Card Roasters. “It is a proud tribute to the women in his life, but also to the astral influences which aligned him with his mentors, Alfred Peet and Sal Bonavita. John’s teachers taught him about roasting coffee, but they also taught him about life, and living it to the fullest.”

Coffee tastings, Tea tastings, facility tours, and other special events are announced on Weaver’s website www.weaverscoffee.com, and on their Facebook & Twitter pages.

NOTE: Beautiful gift sets are available for Valentines Day and Mother’s Day. http://www.weaverscoffee.com/The_Astral and http://www.weaverscoffee.com/Astral_Peaberry

ABOUT WEAVER'S COFFEE & TEA

Headquartered in San Rafael, CA, Weaver’s Coffee & Tea is a wholly owned, proprietary brand of the privately held, California-based, Wild Card Roasters, LLC. Weaver’s line of artisan coffees feature Fair Trade Certified and 100% Certified Organic coffees and conventional coffees as well as fine hand blended teas, 100% Certified Organic Teas and conventional teas. The company maintains sales offices in Southern California, Tokyo, and Hawaii and sponsors the American Pavilion at the Cannes Film Festival, in Cannes France each year. The Weaver’s brand bears the name of master roaster and president of Weaver’s Coffee and Tea, John Weaver, who began roasting coffee in 1980 where he apprenticed under two legendary coffee experts, Alfred Peet and Sal Bonavita. Weaver is recognized as one of the most accomplished coffee roasters and tasting experts in the world. After nearly three decades as master roaster, Weaver left Peet’s Coffee to start Wild Card Roasters with Michael Brown and Bryce Inouye in 2007. Weaver’s fresh, hand-roasted artisan coffees and fine teas are available through specialty grocery and gourmet food stores throughout the United States, as well as on their website (www.weaverscoffee.com). Customers may also call (800) 328-1178 to order products. For wholesale inquiries including Office Coffee and Food Service, contact Renee Brown: renee@wildcardroasters.com

Weaver’s Coffee & Tea Cafe is located at 40 Louise Street, San Rafael, CA, 94901. Hours are Monday — Friday, 6:00am - 6:00pm. Saturday and Sunday 6:00am - 3:00pm

For more information, please call toll-free (800) 328-1178 or contact@weaverscoffee.com.

Images and samples available upon request.

Contacts

Big Mouth Communications
Amy Bonetti, 415-384-0900
amy@bigmouthpr.com

Astral Blend Coffee - Weaver's Coffee & Tea (Graphic: Business Wire)

Astral Blend Coffee - Weaver's Coffee & Tea (Graphic: Business Wire)

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Release Summary

Weaver's Astral Blend Coffee continues to support breast cancer funding for local hospitals and community organizations that provide breast health education, breast cancer screening and treatment.

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Contacts

Big Mouth Communications
Amy Bonetti, 415-384-0900
amy@bigmouthpr.com