BackBay Communications Hires George White and Alissa Doherty

BOSTON & NEW YORK--(BUSINESS WIRE)--BackBay Communications, the strategic public relations, branding and marketing firm, has hired two executives. George White joins BackBay’s New York office as an Account Supervisor, and Alissa Doherty joins BackBay’s Boston office as a Senior Account Executive.

“We are very pleased to welcome George and Alissa to BackBay. With their strong financial services journalism and marketing backgrounds and new media expertise, they will be valuable contributors to our financial and professional services client base”

Mr. White joins BackBay from The Deal where he spent 12 years as a financial journalist covering private equity, venture capital, debt markets and Wall Street. He was also Director of Online Video at The Deal where he supervised the production of digital content for the company’s award-winning video team. Prior to that, Mr. White worked at WhisperNumber.com where he covered equities markets during the technology boom. Before that, he was an analyst at Paine Webber (now UBS AG) covering debt markets. Mr. White graduated from Columbia University, where he majored in Economics and Philosophy.

Ms. Doherty joins BackBay from ITG, where she developed content-oriented marketing campaigns for the financial technology company. Her work included videos, podcasts, blogs, webinars and media placement in industry publications. She also has experience in brand strategy, print and web design, and copywriting for internal and external communications. Ms. Doherty holds a B.S. in Business Administration with a concentration in Finance from Boston University’s School of Management.

“We are very pleased to welcome George and Alissa to BackBay. With their strong financial services journalism and marketing backgrounds and new media expertise, they will be valuable contributors to our financial and professional services client base,” said Bill Haynes, President of BackBay Communications. “Their backgrounds nicely complement the integrated marketing programs we develop working closely with our clients.”

About BackBay Communications

BackBay Communications is an independent strategic public relations, branding and marketing firm focused on the financial and professional services sectors. BackBay offers a unique combination of content and creativity. BackBay is highly regarded for thought leadership initiatives and relationships with the major print, broadcast and online business media. BackBay has offices in Boston, London and New York. For more information, please visit www.BackBayCommunications.com.