WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Taylor Bryant has been promoted to Managing Director in Mullen’s Winston-Salem, N.C., office after spending the last ten years in a variety of senior account management and strategic planning positions.
Most recently Bryant was Chief Strategy and Connectivity Officer at the agency, in which he served as a key figure in creating an adaptive agency culture, reflective of the evolving marketing landscape. In his new position, Bryant will continue to play a critical leadership role in leveraging new technologies, digital production, social influence and connectivity planning to develop more innovative, holistic campaigns for clients. He will also oversee day-to-day agency operations across all functions, departments and communication disciplines.
“Taylor is a contemporary marketer and savvy strategic planner. He knows how to leverage client budgets by effectively integrating cross-channel marketing programs that include traditional advertising, digital, mobile, social and PR,” said John Fitzgerald, president of Mullen’s North Carolina operation. “His new leadership position will help the agency continue to evolve and produce transformational work.”
During Bryant’s twenty plus years in the agency business he has built a broad base of marketing and branding experience — working with clients in a wide range of industries including financial services, technology and telecommunications, transportation and hospitality, and food and beverage, as well as restaurant and retail services. He has provided strategic leadership for a wide range of brands including McDonald’s, Levi’s, Timberland, Nintendo, CSX Transportation, Sealy, La Quinta Inns & Suites, SunTrust, Kumon Learning Centers and Computer Sciences Corporation (CSC).
“I’m thrilled about my new role. I’ve always been passionate about working at Mullen. I’m especially proud of our people and their creativity — and our ability to help clients grow their brands and businesses in a digitally-dynamic marketing world,” said Bryant.
“For the past 10 years I’ve been taking things off my desk and putting them onto Taylor’s. That’s always been my best shot at getting things done right,” said Fitzgerald. “Going forward, my goal is to be sure that his desk is far more cluttered than mine.”
About Mullen North Carolina
Mullen North Carolina is a full-service, “hyperbundled” agency with an “unbound” approach to marketing. It specializes in working with culturally relevant experiential brands and is recognized as the leading marketing-to-women consultancy through its Frank About Women group. Agency clients include Unilever, Hanesbrands, CSX Transportation, Men’s Wearhouse and Food Lion. Mullen was recently recognized as one of the Ten Great Ad Agencies of 2012 by Forbes and as an Advertising Age A-List Agency. Headquartered in Boston, the agency operates offices in North Carolina, Detroit, Pittsburgh and San Francisco. Mullen is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen North Carolina, please visit mullennc.com.